Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowAs of the third quarter of 2023, WhatsApp was the most used social media platform in Brazil for 93.4 percent of the country's online audience. Instagram and Facebook followed, each being used by 91.2 and 83.3 percent of the Brazilian internet users. TikTok and Facebook Messenger were accessed by around 65.1 and 60.8 percent of users, while Pinterest, Telegram, Kuaishou, and Twitter accounted for smaller shares.
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Overview
Access
Mobile internet
Demographics
Usage
Social media
Mobile apps
E-commerce