In 2022, advertising expenditure in South Korea increased by 1.2 percent compared to the previous year. Though this indicates recovery from the negative growth of 2020, spending is expected to fall sharply in 2023.
Total advertising expenditure growth rate in South Korea from 2012 to 2022 with forecasts up to 2024
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Other statistics that may interest you Advertising industry in South Korea
Market overview
6
- Premium Statistic Revenue of advertising industry in South Korea 2013-2021
- Premium Statistic Revenue distribution in the advertising industry in South Korea 2021, by medium
- Premium Statistic Advertising spending in South Korea 2014-2022
- Premium Statistic Advertising expenditure in South Korea 2023, by medium
- Premium Statistic Advertising spending growth rate in South Korea 2012-2024
- Premium Statistic Main advertising companies South Korea 2022, by sales revenue
Traditional media
6
- Premium Statistic Printed media ad revenue in South Korea 2014-2024, by type
- Premium Statistic Terrestrial TV ad sales revenue in South Korea 2016-2024
- Premium Statistic Satellite TV sales revenue in South Korea 2016-2024
- Premium Statistic Cable TV ad revenue in South Korea 2014-2024
- Premium Statistic Radio ad sales revenue in South Korea 2016-2024
- Premium Statistic Sales revenue for outdoor advertising in South Korea 2016-2024
Digital and social media advertising
6
- Premium Statistic Internet advertising revenue in South Korea 2014-2024
- Premium Statistic Online advertising revenue in South Korea 2021, by format
- Premium Statistic Online advertising expenditure in South Korea 2014-2024
- Premium Statistic Spending on digital advertising in South Korea 2023, by advertising format
- Premium Statistic Mobile ad revenue in South Korea 2015-2024, by format
- Premium Statistic Social media platforms with most advertisements South Korea 2021
High-spending industries
5
- Premium Statistic Ad spending in the finance, insurance, and securities industry South Korea 2019-2022
- Premium Statistic Advertising expenditure in the food industry in South Korea 2019-2022
- Premium Statistic Advertising spending in the home electronics industry in South Korea 2019-2022
- Premium Statistic Advertising spending in the pharma and medical care industry in South Korea 2019-2022
- Premium Statistic Shopping mall and retail industry digital ad spending South Korea H2 2020-H2 2022
Market leaders
5
- Premium Statistic Sales revenue Cheil Worldwide 2018-2022
- Premium Statistic Sales revenue of INNOCEAN Worldwide 2013-2022
- Premium Statistic Sales revenue of Daehong Communications 2018-2022
- Premium Statistic Operating revenue SM Culture & Contents 2013-2023
- Premium Statistic Sales revenue of Oricom 2011-2022
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KOBACO. (January 31, 2024). Total advertising expenditure growth rate in South Korea from 2012 to 2022 with forecasts up to 2024 [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1265254/south-korea-advertising-spending-changes/
KOBACO. "Total advertising expenditure growth rate in South Korea from 2012 to 2022 with forecasts up to 2024." Chart. January 31, 2024. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1265254/south-korea-advertising-spending-changes/
KOBACO. (2024). Total advertising expenditure growth rate in South Korea from 2012 to 2022 with forecasts up to 2024. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1265254/south-korea-advertising-spending-changes/
KOBACO. "Total Advertising Expenditure Growth Rate in South Korea from 2012 to 2022 with Forecasts up to 2024." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1265254/south-korea-advertising-spending-changes/
KOBACO, Total advertising expenditure growth rate in South Korea from 2012 to 2022 with forecasts up to 2024 Statista, https://www.statista.com/statistics/1265254/south-korea-advertising-spending-changes/ (last visited May 23, 2024)
Total advertising expenditure growth rate in South Korea from 2012 to 2022 with forecasts up to 2024 [Graph], KOBACO, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1265254/south-korea-advertising-spending-changes/