Computer graphics and photo editing software install base share 2023, by product

Adobe Photoshop is the most popular graphics and photo editing software product in 2023, as around a third of customers using this type of product choose this Adobe offering. Other Adobe solutions such as Creative Suite and Creative Cloud are also popular products in the market.

Purpose of a graphics and photo editing software

Photo editing software is a tool that enables users to change or enhance digital photographs. This editing software has a broad range from being a basic editor to a package with an advanced set of tools, aiding in creation of a new image from a composite of several photos or images. An example of a basic editor that helps make chromatic enhancements would be Snapseed on Android. As for an advanced editor, Adobe Photoshop helps create composites from several images and processes raw photos from a professional DSLR or Mirrorless camera.

Market drivers

The advancement in equipment and the increasing affordability of cameras - from the developments seen in mirrorless camera offerings to improving size and quality of smartphone camera sensors - is one of the driving factors for the photo editing software market. In parallel with the use of advanced AI and computational photography, this development has just made it easier for users and consumers, from beginners to professionals, to modify and enhance the quality of the photographs. This advancement in technology and the growing smartphone market will boost the growth of the graphics and editing software market.