While the average monthly salary of Swedish female employees and managers in the media industry keeps increasing, it remained inferior to that of their male counterparts in 2021. Not only are women earning less, but they are also less present in these male-dominated industries. In 2021, approximately 3,400 male managers were working in the media industry, compared to just 2,100 female managers. Zooming in on the consumer side of the media industry, one can see that Swedish women are also a force to be reckoned with as they typically spend more time consulting social media, streaming TV, or reading than male consumers do.
Women in media in Sweden - statistics & facts
While the average monthly salary of Swedish female employees and managers in the media industry keeps increasing, it remained inferior to that of their male counterparts in 2021. Not only are women earning less, but they are also less present in these male-dominated industries. In 2021, approximately 3,400 male managers were working in the media industry, compared to just 2,100 female managers. Zooming in on the consumer side of the media industry, one can see that Swedish women are also a force to be reckoned with as they typically spend more time consulting social media, streaming TV, or reading than male consumers do.
Key insights
- Average monthly salary of female media employees
- 42,900 SEK
Detailed statistics
Average monthly salary in the media industry in Sweden 2014-2021, by gender
- Average monthly salary of female media managers
- 65,300 SEK
Detailed statistics
Monthly salary of managers in the media industry in Sweden 2014-2021, by gender
- Number of female managers
- 2,100
Detailed statistics
Number of managers working in the media industry in Sweden 2014-2021, by gender
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
Recommended statistics
Overview
6
- Premium Statistic Average monthly salary in the media industry in Sweden 2014-2021, by gender
- Premium Statistic Employment in the media industry in Sweden 2008-2020, by gender
- Premium Statistic Monthly salary of managers in the media industry in Sweden 2014-2021, by gender
- Premium Statistic Number of managers working in the media industry in Sweden 2014-2021, by gender
- Premium Statistic Daily media usage in Sweden 2022, by gender
- Premium Statistic Average time spent per day with media in Sweden 2022, by gender
Overview
-
Premium Statistic
Average monthly salary in the media industry in Sweden 2014-2021, by gender
Average monthly salary in the media industry in Sweden 2014-2021, by gender
Average monthly salary of fulltime employees in the media industry in Sweden from 2014 to 2021, by gender (in SEK)
-
Premium Statistic
Employment in the media industry in Sweden 2008-2020, by gender
Employment in the media industry in Sweden 2008-2020, by gender
Number of employees in the publishing, motion picture, video and TV production, as well on broadcast operations in Sweden from 2008 to 2020, by gender
-
Premium Statistic
Monthly salary of managers in the media industry in Sweden 2014-2021, by gender
Monthly salary of managers in the media industry in Sweden 2014-2021, by gender
Average monthly salary of managers working in the media industry in Sweden from 2014 to 2021, by gender (in SEK)
-
Premium Statistic
Number of managers working in the media industry in Sweden 2014-2021, by gender
Number of managers working in the media industry in Sweden 2014-2021, by gender
Number of managers working in the media industry in Sweden from 2014 to 2021, by gender
-
Premium Statistic
Daily media usage in Sweden 2022, by gender
Daily media usage in Sweden 2022, by gender
Share of people using the following media daily in Sweden in 2022, by gender
-
Premium Statistic
Average time spent per day with media in Sweden 2022, by gender
Average time spent per day with media in Sweden 2022, by gender
Average time spent per day with selected media in Sweden in 2022, by gender (in minutes)
Journalists & reporters
-
Premium Statistic
Monthly salary of journalists in Sweden 2014-2022, by gender
Monthly salary of journalists in Sweden 2014-2022, by gender
Monthly salary of journalists and related professionals in Sweden from 2014 to 2022, by gender (in SEK)
-
Basic Statistic
Female journalists' salary as a percentage of males salary in Sweden 2014-2022
Female journalists' salary as a percentage of males salary in Sweden 2014-2022
Female journalists' salary as a percentage of male journalists' salary in Sweden from 2014 to 2022
-
Premium Statistic
Number of journalists in Sweden 2014-2022, by gender
Number of journalists in Sweden 2014-2022, by gender
Number of journalists and related professionals in Sweden from 2014 to 2022, by gender
Film industry
6
- Premium Statistic Salary of movie and theater directors and producers in Sweden 2014-2022, by gender
- Premium Statistic Gender pay gap among film & stage directors & producers in Sweden 2014-2021
- Premium Statistic Distribution of leading roles in movies in Sweden 2021, by gender & production origin
- Premium Statistic Share of women making documentaries in Sweden 2015-2019, by job type
- Premium Statistic Share of funded short movies with a woman in a key position in Sweden 2022
- Premium Statistic Share of funded feature-length movies with a woman in a key position in Sweden 2022
Film industry
-
Premium Statistic
Salary of movie and theater directors and producers in Sweden 2014-2022, by gender
Salary of movie and theater directors and producers in Sweden 2014-2022, by gender
Monthly salary of film, stage, and related directors and producers in Sweden from 2014 to 2022, by gender (in 1,000 SEK)
-
Premium Statistic
Gender pay gap among film & stage directors & producers in Sweden 2014-2021
Gender pay gap among film & stage directors & producers in Sweden 2014-2021
Salary of female movie and stage directors and producers as a percentage of the salary of their male counterparts in Sweden from 2014 to 2021
-
Premium Statistic
Distribution of leading roles in movies in Sweden 2021, by gender & production origin
Distribution of leading roles in movies in Sweden 2021, by gender & production origin
Distribution of leading roles in feature films in Sweden in 2021, by gender and production origin
-
Premium Statistic
Share of women making documentaries in Sweden 2015-2019, by job type
Share of women making documentaries in Sweden 2015-2019, by job type
Share of women in key positions of documentary productions in Sweden from 2015 to 2019, by job type
-
Premium Statistic
Share of funded short movies with a woman in a key position in Sweden 2022
Share of funded short movies with a woman in a key position in Sweden 2022
Share of funded short movies with a woman in a key position in Sweden in 2022
-
Premium Statistic
Share of funded feature-length movies with a woman in a key position in Sweden 2022
Share of funded feature-length movies with a woman in a key position in Sweden 2022
Share of funded feature-length movies with a woman in a key position in Sweden in 2022
Music industry
-
Premium Statistic
Monthly salary of musicians in Sweden 2014-2022, by gender
Monthly salary of musicians in Sweden 2014-2022, by gender
Monthly salary of musicians, singers, and composers in Sweden from 2014 to 2022, by gender (in SEK)
-
Premium Statistic
Female musicians' salary as a percentage of male musicians salary in Sweden 2014-2019
Female musicians' salary as a percentage of male musicians salary in Sweden 2014-2019
Female musicians' salary as a percentage of male musicians' salary in Sweden from 2014 to 2019
-
Premium Statistic
Number of musicians in Sweden 2014-2022, by gender
Number of musicians in Sweden 2014-2022, by gender
Number of musicians, singers, and composers in Sweden from 2014 to 2022, by gender
Digital games and media
6
- Basic Statistic Monthly salary of game and media developers in Sweden 2014-2022, by gender
- Basic Statistic Monthly salary of game and media designers in Sweden 2015-2022, by gender
- Basic Statistic Female game developers' salary as a percentage of men's salary in Sweden 2014-2022
- Basic Statistic Female game designer salary as a percentage of men's salary in Sweden 2015-2020
- Basic Statistic Sweden game development workforce 2016-2022, by gender
- Basic Statistic Number of game and digital media designers in Sweden 2017-2022, by gender
Digital games and media
-
Basic Statistic
Monthly salary of game and media developers in Sweden 2014-2022, by gender
Monthly salary of game and media developers in Sweden 2014-2022, by gender
Monthly salary of game and digital media developers in Sweden from 2014 to 2022, by gender (in SEK)
-
Basic Statistic
Monthly salary of game and media designers in Sweden 2015-2022, by gender
Monthly salary of game and media designers in Sweden 2015-2022, by gender
Monthly salary of game and digital media designers in Sweden from 2015 to 2022, by gender (in SEK)
-
Basic Statistic
Female game developers' salary as a percentage of men's salary in Sweden 2014-2022
Female game developers' salary as a percentage of men's salary in Sweden 2014-2022
Female game and digital media developer salary as a percentage of men's salary in Sweden from 2014 to 2022
-
Basic Statistic
Female game designer salary as a percentage of men's salary in Sweden 2015-2020
Female game designer salary as a percentage of men's salary in Sweden 2015-2020
Female game and digital media designers' salary as a percentage of men's salary in Sweden from 2015 to 2020
-
Basic Statistic
Sweden game development workforce 2016-2022, by gender
Sweden game development workforce 2016-2022, by gender
Number of employees in the game development market in Sweden from 2016 to 2022, by gender
-
Basic Statistic
Number of game and digital media designers in Sweden 2017-2022, by gender
Number of game and digital media designers in Sweden 2017-2022, by gender
Number of game and digital media designers in Sweden from 2017 to 2022, by gender
Companies
5
- Premium Statistic Distribution of employees of Bonnier 2020, by gender
- Premium Statistic Number of employees at Aller Holding 2014-2022, by gender
- Premium Statistic Number of employees of Viaplay 2021-2023, by gender
- Basic Statistic MTG: headcount 2023, by country and gender
- Basic Statistic Starbreeze female workforce 2016-2022
Companies
-
Premium Statistic
Distribution of employees of Bonnier 2020, by gender
Distribution of employees of Bonnier 2020, by gender
Distribution of employees of Bonnier AB in 2020, by gender
-
Premium Statistic
Number of employees at Aller Holding 2014-2022, by gender
Number of employees at Aller Holding 2014-2022, by gender
Number of employees at Aller Holding A/S from 2014 to 2022, by gender
-
Premium Statistic
Number of employees of Viaplay 2021-2023, by gender
Number of employees of Viaplay 2021-2023, by gender
Average number of employees of Viaplay Grou (formerly Nordic Entertainment Group) from 2021 to 2023, by gender
-
Basic Statistic
MTG: headcount 2023, by country and gender
MTG: headcount 2023, by country and gender
Average number of Modern Times Group employees in 2023, by country and gender
-
Basic Statistic
Starbreeze female workforce 2016-2022
Starbreeze female workforce 2016-2022
Share of female employees working at Starbreeze from 2016 to 2022
Consumer behavior
6
- Premium Statistic Average daily TV viewing time in Sweden 2009-2023, by gender
- Premium Statistic Watching video streaming services per day in Sweden 2011-2022, by gender
- Premium Statistic Individuals downloading/streaming music per day in Sweden 2009-2022 by gender
- Premium Statistic Weekly book readers in Sweden 2008-2022, by gender
- Premium Statistic Daily newspaper subscribers in Sweden 2009-2022, by gender
- Premium Statistic Frequency of playing online games in Sweden 2019, by gender
Consumer behavior
-
Premium Statistic
Average daily TV viewing time in Sweden 2009-2023, by gender
Average daily TV viewing time in Sweden 2009-2023, by gender
Average daily television viewing time in Sweden from 2009 to 2023, by gender (in minutes)
-
Premium Statistic
Watching video streaming services per day in Sweden 2011-2022, by gender
Watching video streaming services per day in Sweden 2011-2022, by gender
Share of individuals watching video streaming services per day in Sweden from 2011 to 2022, by gender
-
Premium Statistic
Individuals downloading/streaming music per day in Sweden 2009-2022 by gender
Individuals downloading/streaming music per day in Sweden 2009-2022 by gender
Share of individuals downloading or streaming music per day in Sweden from 2009 to 2022, by gender
-
Premium Statistic
Weekly book readers in Sweden 2008-2022, by gender
Weekly book readers in Sweden 2008-2022, by gender
Share of people reading books every week during their spare time in Sweden from 2008 to 2022, by gender
-
Premium Statistic
Daily newspaper subscribers in Sweden 2009-2022, by gender
Daily newspaper subscribers in Sweden 2009-2022, by gender
Share of daily newspaper subscribers in Sweden from 2009 to 2022, by gender
-
Premium Statistic
Frequency of playing online games in Sweden 2019, by gender
Frequency of playing online games in Sweden 2019, by gender
How often do you play online games?
Further reportsGet the best reports to understand your industry
Get the best reports to understand your industry
Contact
Get in touch with us. We are happy to help.
Meredith Alda
Sales Manager– Contact (United States)
Mon - Fri, 9am - 6pm (EST)
Yolanda Mega
Operations Manager– Contact (Asia)
Mon - Fri, 9am - 5pm (SGT)
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Mon - Fri, 10:00am - 6:00pm (JST)
Lodovica Biagi
Director of Operations– Contact (Europe)
Mon - Fri, 9:30am - 5pm (GMT)
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Mon - Fri, 9am - 6pm (EST)