Michele Majidi
Researcher
Detailed statistics
Share of digital in media budgets in the U.S. 2024, by format
Detailed statistics
Trust in advertising in the U.S. 2021, by medium
Detailed statistics
Podcast listeners' ad receptivity in the U.S. 2023
Number of users of podcasts in the U.S. 2020-2029
Number of users of podcasts in the United States from 2020 to 2029 (in millions)
Podcast ad spending in the U.S. 2020-2025
Podcast advertising spending in the United States from 2020 to 2025 (in billion U.S. dollars)
Podcast ad spend growth in the U.S. 2021-2025
Change in podcast advertising spending in the United States from 2021 to 2025
Podcast share in digital audio services ad spend in the U.S. 2019-2024
Share of podcasts in digital audio services advertising spending in the United States from 2019 to 2024
U.S. podcast advertising revenue in the U.S. 2015-2025
Podcast advertising revenue in the United States from 2015 to 2025 (in million U.S. dollars)
Podcast ad revenue in the U.S. 2021-2022, by genre
Distribution of podcast advertising revenue in the United States in 2021 and 2022, by podcast genre
Podcast ad revenue in the U.S. 2019-2021, by ad type
Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type
Podcast ad revenue in the U.S. 2022, by industry category
Distribution of podcast advertising revenue in the United States in 2022, by industry category
Usage of digital advertising in the U.S. 2021, by platform
Usage of selected digital advertising platforms among advertisers in the United States in 1st quarter 2021
Budgets used to fund podcast advertising in the U.S. 2021
Budgets used to fund podcast advertising according to marketers in the United States as of August 2021
On-air radio and podcast ad spending per listener in the U.S. 2022
On-air radio and podcast advertising spending per listener in the United States in 2022 (in U.S. dollars)
Advertising saturation in the U.S. 2022, by medium
Saturation of selected media with advertising as perceived by marketers in the United States as of December 2022
Media most negatively impacted by cookie deprecation in the U.S. 2022
Media which will be most negatively impacted by cookie deprecation according to marketers in the United States as of December 2022
Leading obstacles to programmatic podcast advertising in the U.S. 2022
Leading obstacles to buying podcasts programmatically according to marketers in the United States as of December 2022
Largest podcast advertisers in the U.S. 2023
Leading podcast advertisers in the United States in December 2023, by ad spend (in million U.S. dollars)
iHeartMedia podcast ad revenue in the U.S. 2019-2024
iHeartMedia podcast advertising revenue in the United States from 2019 to 2024 (in million U.S. dollars)
Spotify podcast ad revenue in the U.S. 2019-2024
Spotify podcast advertising revenue in the United States from 2019 to 2024 (in million U.S. dollars)
Podcast share of Spotify ad revenue in the U.S. 2019-2024
Share of podcast in Spotify's advertising revenue the United States from 2019 to 2024
Spotify podcast ad revenue change in the U.S. 2020-2024
Growth of Spotify podcast ad revenue in the United States from 2020 to 2024
Podcast advertising effectiveness in the U.S. 2022
Actions taken after hearing a product advertised in a podcast in the United States as of December 2022
Preferred podcast ad types in the U.S. 2023
Preferred podcast ad types in the United States as of October 2023
Podcast advertising effectiveness in the U.S. 2022, by generation
Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by generation
Podcast advertising effectiveness in the U.S. 2022, by ethnicity
Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by ethnicity
Podcast ad effectiveness among Latinos in the U.S. 2022
Podcast advertising effectiveness among Latino listeners in the United States as of August 2022
Podcast listeners' ad receptivity in the U.S. 2023
Attitudes towards ads among podcast listeners in the United States as of April 2023
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