J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Public relations (PR) refers to strategically trying to mediate the communication between an organization or individual and the general public. The global PR market was sized at over 100 billion U.S. dollars in 2022, a value expected to grow by one-third within five years. Meanwhile, the industry's high-profile companies experienced double-digit growth in the United States. The combined fee income of the leading U.S.-based PR agencies reached 11.4 billion dollars in 2022 – a figure accounting only for American establishments that made it to the world's top 250 PR firms that year. Key cities such as New York, Chicago, San Francisco, and Washington, DC, harbor some of the most sought-after agencies on the planet. Like their peers in many other sectors, these companies also benefit from increasingly including software in their routines. In 2022, the U.S. concentrated more than one-quarter of the global PR tools segment revenue, confirming this market's eagerness to refine processes and boost results.
