E-mail marketing worldwide - statistics & facts
Key insights
- Number of e-mail users worldwide
- 4.26bn
Detailed statistics
Number of e-mail users worldwide 2017-2026
- Country with highest number of e-mails sent daily
- United States
Detailed statistics
Countries with highest number of emails sent 2024
- E-mail marketing revenue worldwide
- 10.89bn USD
Detailed statistics
E-mail marketing revenue worldwide 2020-2027
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
Recommended statistics
Overview
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Premium Statistic
Number of e-mail users worldwide 2017-2026
Number of e-mail users worldwide 2017-2026
Number of e-mail users worldwide from 2017 to 2026 (in millions)
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Basic Statistic
Countries with highest number of emails sent 2024
Countries with highest number of emails sent 2024
Daily number of emails sent worldwide as of April 2024 by country (in billions)
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Premium Statistic
Spam: share of global e-mail traffic monthly 2014-2023
Spam: share of global e-mail traffic monthly 2014-2023
Monthly share of spam in the total e-mail traffic worldwide from January 2014 to December 2023
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Premium Statistic
E-mail marketing revenue worldwide 2022-2032
E-mail marketing revenue worldwide 2022-2032
E-mail marketing revenue worldwide from 2022 to 2032 (in billion U.S. dollars)
Usage
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- Premium Statistic Most used email marketing metrics worldwide 2023
- Premium Statistic Leading e-mail marketing campaign types worldwide 2023
- Premium Statistic Leading e-mail marketing priorities for professionals worldwide 2023
- Premium Statistic Leading e-mail marketing campaign objectives worldwide 2024
- Premium Statistic Subject line personalization rates in e-mail marketing worldwide 2023
- Premium Statistic Most preferred week day for e-mail marketing campaigns worldwide 2023
- Premium Statistic Areas in which marketers used automation the most worldwide 2024
Usage
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Premium Statistic
Most used email marketing metrics worldwide 2023
Most used email marketing metrics worldwide 2023
Key metrics other than open rates used by marketers to determine e-mail marketing campaign success worldwide as of December 2023
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Premium Statistic
Leading e-mail marketing campaign types worldwide 2023
Leading e-mail marketing campaign types worldwide 2023
Leading types of e-mail marketing campaigns used worldwide in 2023
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Premium Statistic
Leading e-mail marketing priorities for professionals worldwide 2023
Leading e-mail marketing priorities for professionals worldwide 2023
Leading e-mail marketing priorities according to professionals worldwide as of May 2023
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Premium Statistic
Leading e-mail marketing campaign objectives worldwide 2024
Leading e-mail marketing campaign objectives worldwide 2024
Key objectives of e-mail marketing campaigns worldwide as of December 2023 for the upcoming year
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Premium Statistic
Subject line personalization rates in e-mail marketing worldwide 2023
Subject line personalization rates in e-mail marketing worldwide 2023
Share of email marketing campaigns sent with subject line personalization worldwide as of December 2023
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Premium Statistic
Most preferred week day for e-mail marketing campaigns worldwide 2023
Most preferred week day for e-mail marketing campaigns worldwide 2023
Best day of the week for sending out e-mail marketing campaigns according to marketers worldwide as of December 2023
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Premium Statistic
Areas in which marketers used automation the most worldwide 2024
Areas in which marketers used automation the most worldwide 2024
Areas in which marketers used automation the most worldwide as of February 2024
Metrics & effectiveness
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- Premium Statistic Marketing e-mail open rates worldwide 2023
- Premium Statistic E-mail open rates change among marketers worldwide 2023
- Premium Statistic Delivery status of marketing emails worldwide 2023, by provider
- Premium Statistic Delivery status of marketing emails worldwide 2023, by industry
- Premium Statistic ROI improve rates in e-mail marketing campaigns worldwide 2023
- Premium Statistic Click-to-open rates of marketing e-mails worldwide 2022, by industry
- Premium Statistic Likelihood to opt out of mailing lists in the U.S. 2023, by age group
- Premium Statistic Social media link rates in e-mail marketing campaigns sent worldwide 2023
- Premium Statistic Click-to-open rates of marketing e-mails 2022, by country
- Premium Statistic Click-through rates of marketing e-mails worldwide 2022, by country
- Premium Statistic Unsubscribe rates of marketing e-mails worldwide 2022, by country
Metrics & effectiveness
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Premium Statistic
Marketing e-mail open rates worldwide 2023
Marketing e-mail open rates worldwide 2023
Marketing e-mail open rates worldwide in 2023
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Premium Statistic
E-mail open rates change among marketers worldwide 2023
E-mail open rates change among marketers worldwide 2023
Changes in e-mail open rates observed by marketers worldwide in 2023
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Premium Statistic
Delivery status of marketing emails worldwide 2023, by provider
Delivery status of marketing emails worldwide 2023, by provider
Distribution of marketing emails sent via selected providers worldwide in September 2023, by delivery status
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Premium Statistic
Delivery status of marketing emails worldwide 2023, by industry
Delivery status of marketing emails worldwide 2023, by industry
Distribution of marketing emails sent in selected industries worldwide in September 2023, by delivery status
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Premium Statistic
ROI improve rates in e-mail marketing campaigns worldwide 2023
ROI improve rates in e-mail marketing campaigns worldwide 2023
E-mail marketing return on investment (ROI) improve rates according to marketers worldwide as of December 2023
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Premium Statistic
Click-to-open rates of marketing e-mails worldwide 2022, by industry
Click-to-open rates of marketing e-mails worldwide 2022, by industry
Click-to-open rates of marketing e-mails worldwide in 2022, by industry
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Premium Statistic
Likelihood to opt out of mailing lists in the U.S. 2023, by age group
Likelihood to opt out of mailing lists in the U.S. 2023, by age group
Likelihood to habitually opt out of mailing lists due to mistrust of brands among consumers in the United States as of December 2023, by age group
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Premium Statistic
Social media link rates in e-mail marketing campaigns sent worldwide 2023
Social media link rates in e-mail marketing campaigns sent worldwide 2023
Use of social media links in e-mail marketing footers worldwide as of December 2023
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Premium Statistic
Click-to-open rates of marketing e-mails 2022, by country
Click-to-open rates of marketing e-mails 2022, by country
Click-to-open rates of marketing e-mails in selected countries worldwide in 2022
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Premium Statistic
Click-through rates of marketing e-mails worldwide 2022, by country
Click-through rates of marketing e-mails worldwide 2022, by country
Click-through rates of marketing e-mails in selected countries worldwide in 2022
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Premium Statistic
Unsubscribe rates of marketing e-mails worldwide 2022, by country
Unsubscribe rates of marketing e-mails worldwide 2022, by country
Unsubscribe rates of marketing e-mails in selected countries worldwide in 2022
Marketing personalization and AI
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- Premium Statistic Areas in which data-driven marketing was currently the most useful worldwide 2023
- Premium Statistic Favorite types of brand messaging among consumers worldwide 2023
- Premium Statistic Effectiveness of AI in email marketing in Europe & the U.S. 2023
- Premium Statistic Top AI features in email marketing in Europe & the U.S. 2023
Marketing personalization and AI
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Premium Statistic
Areas in which data-driven marketing was currently the most useful worldwide 2023
Areas in which data-driven marketing was currently the most useful worldwide 2023
Areas in which data-driven marketing was currently the most useful according to marketing decision-makers worldwide as of June 2023
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Premium Statistic
Favorite types of brand messaging among consumers worldwide 2023
Favorite types of brand messaging among consumers worldwide 2023
Favorite types of brand messaging among consumers worldwide as of November 2023
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Premium Statistic
Effectiveness of AI in email marketing in Europe & the U.S. 2023
Effectiveness of AI in email marketing in Europe & the U.S. 2023
Effectiveness of artificial intelligence (AI) in email marketing in Europe and in the United States as of August 2023
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Premium Statistic
Top AI features in email marketing in Europe & the U.S. 2023
Top AI features in email marketing in Europe & the U.S. 2023
Most interesting artificial intelligence (AI) features in email marketing in Europe and in the United States as of August 2023
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