Sports sponsorship - Statistics & Facts
Key insights
- Sports sponsorship revenue worldwide
- 105.47bn USD
Detailed statistics
Sports sponsorship revenue worldwide 2022-2030
- Region with the highest share of sports sponsorship revenue
- North America
Detailed statistics
Sports sponsorship revenue 2022, by region
- Value of the sponsorship market in Europe
- 30.86bn EUR
Detailed statistics
Value of the sponsorship market in Europe 2017-2023
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Market overview
6
- Basic Statistic Sports sponsorship revenue worldwide 2022-2030
- Basic Statistic Sports sponsorship revenue share worldwide in 2022, by type
- Premium Statistic Sports sponsorship revenue 2022, by region
- Basic Statistic Insurance companies' sports sponsorship spending 2022
- Premium Statistic Sports sponsorship market size in the U.S. 2021-2030
- Basic Statistic Major U.S. sports leagues sponsorship revenue 2022
Market overview
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Basic Statistic
Sports sponsorship revenue worldwide 2022-2030
Sports sponsorship revenue worldwide 2022-2030
Size of sports sponsorship market worldwide in 2022, with a forecast for 2023 and 2030 (in billion U.S. dollars)
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Basic Statistic
Sports sponsorship revenue share worldwide in 2022, by type
Sports sponsorship revenue share worldwide in 2022, by type
Share of sports sponsorship revenue worldwide in 2022, by type
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Premium Statistic
Sports sponsorship revenue 2022, by region
Sports sponsorship revenue 2022, by region
Share of sports sponsorship revenue worldwide in 2022, by region
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Basic Statistic
Insurance companies' sports sponsorship spending 2022
Insurance companies' sports sponsorship spending 2022
Annual spend on sports sponsorship deals by insurance companies worldwide in 2022, by region (in million U.S. dollars)
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Premium Statistic
Sports sponsorship market size in the U.S. 2021-2030
Sports sponsorship market size in the U.S. 2021-2030
Size of the sports sponsorship market in the United States in 2021, with a forecast for 2030 (in billion U.S. dollars)
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Basic Statistic
Major U.S. sports leagues sponsorship revenue 2022
Major U.S. sports leagues sponsorship revenue 2022
Sponsorship revenue of the major sports leagues in the United States in 2022 (in billion U.S. dollars)
Sports brands
5
- Basic Statistic Value of sports empires worldwide 2024
- Basic Statistic Most valuable sports teams worldwide 2023
- Basic Statistic Most valuable soccer clubs worldwide 2023, by brand value
- Basic Statistic Brand value of selected Premier League clubs 2011-2023
- Basic Statistic World's highest paid athletes 2022/23
Sports brands
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Basic Statistic
Value of sports empires worldwide 2024
Value of sports empires worldwide 2024
Most valuable sports empires worldwide in 2024 (in billion U.S. dollars)
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Basic Statistic
Most valuable sports teams worldwide 2023
Most valuable sports teams worldwide 2023
Most valuable sports teams worldwide in 2023 (in billion U.S. dollars)
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Basic Statistic
Most valuable soccer clubs worldwide 2023, by brand value
Most valuable soccer clubs worldwide 2023, by brand value
Brand value of leading soccer clubs worldwide in 2023 (in billion euros)
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Basic Statistic
Brand value of selected Premier League clubs 2011-2023
Brand value of selected Premier League clubs 2011-2023
Brand value of selected clubs in the Premier League from 2011 to 2023 (in million U.S. dollars)
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Basic Statistic
World's highest paid athletes 2022/23
World's highest paid athletes 2022/23
Highest paid athletes worldwide in 2022/23, by earnings from salary and endorsements (in million U.S. dollars)
Sponsorship by league
6
- Basic Statistic NFL league/team sponsorship revenue 2010-2022
- Basic Statistic MLB league sponsorship revenue 2010-2023
- Basic Statistic NBA league & teams sponsorship revenue 2010-2023
- Basic Statistic Yearly value of shirt sponsor deals in the Premier League 2022-2023, by club
- Premium Statistic Yearly value of shirt sponsorship deals in the Bundesliga 2023-2024, by club
- Basic Statistic Top football club shirt sponsorship deals as of 2022/23
Sponsorship by league
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Basic Statistic
NFL league/team sponsorship revenue 2010-2022
NFL league/team sponsorship revenue 2010-2022
NFL league and team sponsorship revenue worldwide from 2010 to 2022 (in million U.S. dollars)
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Basic Statistic
MLB league sponsorship revenue 2010-2023
MLB league sponsorship revenue 2010-2023
Major League Baseball sponsorship revenue from 2010 to 2023 (in million U.S. dollars)
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Basic Statistic
NBA league & teams sponsorship revenue 2010-2023
NBA league & teams sponsorship revenue 2010-2023
National Basketball Association sponsorship revenue from 2010 to 2023 (in million U.S. dollars)
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Basic Statistic
Yearly value of shirt sponsor deals in the Premier League 2022-2023, by club
Yearly value of shirt sponsor deals in the Premier League 2022-2023, by club
Annual revenue earned from shirt sponsorship deals by selected clubs in the Premier League in 2022/23, by club (in million GBP)
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Premium Statistic
Yearly value of shirt sponsorship deals in the Bundesliga 2023-2024, by club
Yearly value of shirt sponsorship deals in the Bundesliga 2023-2024, by club
Annual revenue earned from shirt sponsorship deals by clubs in the Bundesliga in 2023/24, by club (in million euros)
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Basic Statistic
Top football club shirt sponsorship deals as of 2022/23
Top football club shirt sponsorship deals as of 2022/23
Top football club shirt sponsorship deals as of 2022/23 (in million euros)
eSports sponsorship
5
- Basic Statistic Global revenue of the eSports market 2022, by segment
- Premium Statistic Number of eSports sponsorships worldwide 2016-2021
- Basic Statistic eSports sponsorship/advertising spending worldwide 2017-2023
- Premium Statistic eSports fans engagement with sponsors at sporting events in the U.S. 2022
- Premium Statistic eSports fans opinion on sports sponsorship in the U.S. 2022
eSports sponsorship
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Basic Statistic
Global revenue of the eSports market 2022, by segment
Global revenue of the eSports market 2022, by segment
eSports market revenue worldwide in 2022, by segment (in million U.S. dollars)
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Premium Statistic
Number of eSports sponsorships worldwide 2016-2021
Number of eSports sponsorships worldwide 2016-2021
Number of eSports sponsorship deals worldwide from 2016 to 2021
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Basic Statistic
eSports sponsorship/advertising spending worldwide 2017-2023
eSports sponsorship/advertising spending worldwide 2017-2023
Sponsorship and advertising spending on eSports worldwide from 2017 to 2023 (in million U.S. dollars)
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Premium Statistic
eSports fans engagement with sponsors at sporting events in the U.S. 2022
eSports fans engagement with sponsors at sporting events in the U.S. 2022
Most common ways to engage with sponsors at sporting events among eSports fans in the United States as of February 2022
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Premium Statistic
eSports fans opinion on sports sponsorship in the U.S. 2022
eSports fans opinion on sports sponsorship in the U.S. 2022
Public opinion on sponsors of sporting organizations and events among eSports fans in the United States as of February 2022
Public opinion
6
- Premium Statistic Attitude of fans towards sports sponsorship worldwide in 2022
- Premium Statistic Soccer fans' opinion on sports sponsorship worldwide 2022
- Premium Statistic Willingness to engage with sponsors at sporting events in the U.S. 2022
- Premium Statistic Opinion on sports sponsorship in the U.S. 2022
- Premium Statistic Top types of sponsorships noticed by athletics fans in the U,S. 2022
- Basic Statistic Support for a Premier League gambling sponsor ban Great Britain 2023
Public opinion
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Premium Statistic
Attitude of fans towards sports sponsorship worldwide in 2022
Attitude of fans towards sports sponsorship worldwide in 2022
Attitude of sports fans towards sponsorship worldwide in 2022
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Premium Statistic
Soccer fans' opinion on sports sponsorship worldwide 2022
Soccer fans' opinion on sports sponsorship worldwide 2022
Public opinion on sports sponsorship among soccer fans worldwide as of February 2022
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Premium Statistic
Willingness to engage with sponsors at sporting events in the U.S. 2022
Willingness to engage with sponsors at sporting events in the U.S. 2022
Most common ways to engage with sponsors at sporting events among respondents in the United States as of February 2022
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Premium Statistic
Opinion on sports sponsorship in the U.S. 2022
Opinion on sports sponsorship in the U.S. 2022
Public opinion on sponsors of sporting organizations and events in the United States as of February 2022
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Premium Statistic
Top types of sponsorships noticed by athletics fans in the U,S. 2022
Top types of sponsorships noticed by athletics fans in the U,S. 2022
Leading types of sponsorships noticed in the previous six months by consumers who follow athletics in the United States as of April 2022
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Basic Statistic
Support for a Premier League gambling sponsor ban Great Britain 2023
Support for a Premier League gambling sponsor ban Great Britain 2023
Share of football fans in Great Britain that support a gambling shirt sponsor ban in the Premier League in 2023
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