Brand loyalty - statistics & facts
Key insights
- Main type of brands U.S. consumers plan to stay loyal to during a recession
- Brands they have been using the longest
Detailed statistics
Type of brands consumers plan to stay loyal to during a recession in the U.S. 2022
- Main reason to switch away from a favorite brand worldwide
- Drop in quality
Detailed statistics
Reasons for consumers to switch away from a favored brand worldwide 2022
- Share of U.S. shoppers who were more loyal to brands with public stance on societal issues
- 54%
Detailed statistics
Loyalty to brands with public stance on societal issues in the U.S. 2022, by age
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
Other interesting statistics
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Basic Statistic
Loyalty to sports and outdoor online shops in the U.S. 2023, by brand
Loyalty to sports and outdoor online shops in the U.S. 2023, by brand
Sports and outdoor online shops loyalty in the United States in 2023, by brand
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Basic Statistic
Loyalty to sports and outdoor online shops in the UK 2023, by brand
Loyalty to sports and outdoor online shops in the UK 2023, by brand
Sports and outdoor online shops loyalty in the United Kingdom (UK) in 2023, by brand
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Premium Statistic
Marketing budget dedicated to loyalty program management and CRM worldwide 2021-2023
Marketing budget dedicated to loyalty program management and CRM worldwide 2021-2023
Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2021 to 2023
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Premium Statistic
How consumers show their loyalty to a brand Australia 2022
How consumers show their loyalty to a brand Australia 2022
How consumers show their loyalty to a brand in Australia as of December 2022
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Premium Statistic
Performance & brand marketing spend change in the global fashion industry 2023
Performance & brand marketing spend change in the global fashion industry 2023
Change in spending on performance and brand marketing in the fashion industry according to executives in the United States, the United Kingdom and China as of October 2023
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Premium Statistic
Health insurance loyalty by brand in the U.S. 2023
Health insurance loyalty by brand in the U.S. 2023
Health insurance loyalty by brand in the United States in 2023
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Premium Statistic
Car insurance loyalty by brand in Germany 2023
Car insurance loyalty by brand in Germany 2023
Car insurance loyalty by brand in Germany in 2023
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Premium Statistic
Health insurance loyalty by brand in the UK 2023
Health insurance loyalty by brand in the UK 2023
Health insurance loyalty by brand in the United Kingdom (UK) in 2023
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Premium Statistic
Car insurance loyalty by brand in the U.S. 2023
Car insurance loyalty by brand in the U.S. 2023
Car insurance loyalty by brand in the United States in 2023
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Premium Statistic
Health insurance loyalty by brand in Germany 2023
Health insurance loyalty by brand in Germany 2023
Health insurance loyalty by brand in Germany in 2023
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Premium Statistic
Top drivers of brand loyalty among Gen Z in the U.S. 2023
Top drivers of brand loyalty among Gen Z in the U.S. 2023
Leading drivers of brand loyalty among Generation Z consumers in the United States as of February 2023
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Premium Statistic
Brand loyalty among ice cream consumers in the U.S. 2023
Brand loyalty among ice cream consumers in the U.S. 2023
Brand loyalty of ice cream consumers in the United States in 2023
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Premium Statistic
What brand loyalty means to consumers Australia 2022
What brand loyalty means to consumers Australia 2022
What brand loyalty means to consumers in Australia as of December 2022
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Premium Statistic
Importance of customer loyalty programs in brand choice in the U.S. 2024
Importance of customer loyalty programs in brand choice in the U.S. 2024
Importance of customer loyalty programs in brand choice in the United States as of February 2024
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Premium Statistic
Consumers unsubscribing from brand comms due to excessive holiday marketing U.S. 2023
Consumers unsubscribing from brand comms due to excessive holiday marketing U.S. 2023
Share of consumers who unsubscribed from a retailer or brand's communications because of excessive holiday marketing in the United States as of October 2023
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Premium Statistic
Car insurance loyalty by brand in the UK 2023
Car insurance loyalty by brand in the UK 2023
Car insurance loyalty by brand in the United Kingdom (UK) in 2023
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Premium Statistic
Leading ways U.S. consumers show loyalty to a brand or company 2022
Leading ways U.S. consumers show loyalty to a brand or company 2022
Leading ways to show loyalty to a brand or company according to consumers in the United States as of May 2022
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Premium Statistic
Rewards consumers expect in exchange for brand loyalty in the U.S. 2023
Rewards consumers expect in exchange for brand loyalty in the U.S. 2023
Rewards consumers expected in exchange for brand loyalty in the United States as of August 2023
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Premium Statistic
Top brand loyalty drivers among U.S. consumers 2022
Top brand loyalty drivers among U.S. consumers 2022
Leading factors driving brand loyalty among consumers in the United States between October and November 2022
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Premium Statistic
U.S. buyers joining loyalty programs to show devotion to a brand 2022, by generation
U.S. buyers joining loyalty programs to show devotion to a brand 2022, by generation
Share of consumers joining loyalty programs to express loyalty to a brand or company in the United States as of May 2022, by generation
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Premium Statistic
Most valued features of third-party loyalty technology vendors worldwide 2023
Most valued features of third-party loyalty technology vendors worldwide 2023
Most valued features of third-party loyalty technology vendors according to marketing and loyalty professionals worldwide in September 2023
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Premium Statistic
Furniture: shoppers' brand loyalty in the U.S. 2022
Furniture: shoppers' brand loyalty in the U.S. 2022
Brand loyalty among furniture shoppers in the United States in 2022
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Premium Statistic
Brand value of the most valuable brands worldwide 2023
Brand value of the most valuable brands worldwide 2023
Leading brands worldwide in 2023, by brand value (in billion U.S. dollars)
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Premium Statistic
Consumers' preferred ways to engage with a brand’s loyalty program in the U.S. 2021
Consumers' preferred ways to engage with a brand’s loyalty program in the U.S. 2021
Preferred ways to engage with a brand’s loyalty program according to consumers in the United States as of December 2021
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Premium Statistic
Alcoholic brand loyalty U.S. 2023, by segment
Alcoholic brand loyalty U.S. 2023, by segment
Brand loyalty of alcoholic beverages in the United States in 2023, by segment
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Premium Statistic
Shoppers' brand loyalty in the U.S. by industry 2022
Shoppers' brand loyalty in the U.S. by industry 2022
Brand loyalty of consumers in the United States in 2022, by industry
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Premium Statistic
Consumers who think brand loyalty comes after the first purchase worldwide 2023
Consumers who think brand loyalty comes after the first purchase worldwide 2023
Share of consumers in selected countries worldwide who believe becoming loyal to a brand comes after the first purchase as of May 2023
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Premium Statistic
Top influencer marketing's goals in Spain 2023
Top influencer marketing's goals in Spain 2023
Goals of marketers related to influencer marketing in Spain as of September 2023
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Premium Statistic
Brand loyalty among skincare shoppers in the U.S. 2022
Brand loyalty among skincare shoppers in the U.S. 2022
Brand loyalty among skincare shoppers in the United States in 2022
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Premium Statistic
Brand loyalty among beauty shoppers in the U.S. 2022
Brand loyalty among beauty shoppers in the U.S. 2022
Brand loyalty among beauty supplies shoppers in the United States in 2022
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Premium Statistic
What keeps consumers loyal to brands globally 2022
What keeps consumers loyal to brands globally 2022
Leading brand loyalty drivers among consumers worldwide in 2022
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Premium Statistic
Main channels for online brand research Japan Q3 2023
Main channels for online brand research Japan Q3 2023
Most common sources used for online brand research among internet users in Japan as of 3rd quarter 2023
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Premium Statistic
Major brand information sources in China Q3 2023
Major brand information sources in China Q3 2023
Main channels as a primary information source in researching a brand in China as of 3rd quarter 2023
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Premium Statistic
Most desired influencer marketing agency qualities Spain 2023
Most desired influencer marketing agency qualities Spain 2023
Most important qualities an influencer marketing agency should have to be considered ideal according to marketers in Spain as of September 2023
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Premium Statistic
Main channels of new brand discovery Brazil Q3 2023
Main channels of new brand discovery Brazil Q3 2023
Most common sources of new brand, product, and service discovery among internet users in Brazil as of 3rd quarter 2023
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Premium Statistic
Main channels of new brand discovery Japan Q3 2023
Main channels of new brand discovery Japan Q3 2023
Most common sources of new brand discovery among internet users in Japan as of 3rd quarter 2023
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Premium Statistic
Main channels of new brand discovery Germany Q3 2023
Main channels of new brand discovery Germany Q3 2023
Most common sources of new brand, product, and service discovery among internet users in Germany as of 3rd quarter 2023
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Premium Statistic
Main channels of new brand discovery in the UK Q3 2023
Main channels of new brand discovery in the UK Q3 2023
Most common sources of new brand, product, and service discovery among internet users in the United Kingdom as of 3rd quarter 2023
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Premium Statistic
Main channels of new brand discovery Spain Q3 2023
Main channels of new brand discovery Spain Q3 2023
Most common sources of new brand, product, and service discovery among internet users in Spain as of 3rd quarter 2023
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Premium Statistic
Uber Technologies loyalty spend 2020-2023
Uber Technologies loyalty spend 2020-2023
Value of discounts, loyalty programs, promotions, refunds, and credits Uber Technologies provided to users from 2020 to 2023 (in billion U.S. dollars)
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Premium Statistic
Adoption of in-house vs. third-party technology in loyalty programs worldwide 2022
Adoption of in-house vs. third-party technology in loyalty programs worldwide 2022
Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals worldwide in September 2022
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Premium Statistic
Brand spending on influencer marketing Australia 2023
Brand spending on influencer marketing Australia 2023
Brand spending on influencer marketing in Australia as of February 2023
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Premium Statistic
Consumers likelihood to join a loyalty program based on brand values in the U.S. 2022
Consumers likelihood to join a loyalty program based on brand values in the U.S. 2022
Likelihood to participate in a brand’s loyalty or rewards program based on brand values according to consumers in the United States in April 2022, by generation
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Premium Statistic
Main channels for online brand research UAE Q3 2023
Main channels for online brand research UAE Q3 2023
Main channels for online brand research in the United Arab Emirates as of 3rd quarter 2023
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Premium Statistic
Sources of brand discovery UAE 2023
Sources of brand discovery UAE 2023
Sources of brand discovery in the United Arab Emirates as of 3rd quarter 2023
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Premium Statistic
Top trends dominating influencer marketing strategies for marketers worldwide 2023
Top trends dominating influencer marketing strategies for marketers worldwide 2023
Leading trends dominating influencer marketing strategies according to marketers worldwide as of October 2023
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Premium Statistic
Reasons for dissatisfaction with brand partnerships among influencers in France 2023
Reasons for dissatisfaction with brand partnerships among influencers in France 2023
Most common reasons why influencers were not satisfied with brand partnerships in France in 2021 and 2023
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Premium Statistic
Sources of brand discovery Saudi Arabia Q3 2023
Sources of brand discovery Saudi Arabia Q3 2023
Sources of brand discovery in Saudi Arabia as of 3rd quarter of 2023
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Premium Statistic
Engagement with digital marketing UAE Q3 2023
Engagement with digital marketing UAE Q3 2023
Engagement with digital marketing in the United Arab Emirates as of 3rd quarter 2023
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Premium Statistic
Influencer marketing benefits UAE 2023
Influencer marketing benefits UAE 2023
Influencer marketing benefits for brands in the United Arab Emirates in 2023
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