Sustainability in advertising and marketing worldwide - statistics & facts
Key insights
- Most important marketing trend according to CMOs in Europe
- Artificial intelligence (AI), machine learning and marketing automation
Detailed statistics
Most important marketing trends according to CMOs in Europe 2023
- Leading sustainability challenge according to ad executives in Europe
- Lack of education
Detailed statistics
Leading sustainability challenges in digital advertising in Europe 2022
- Share of U.S. consumers who think ad agencies working for fossil fuel brands should be held liable for greenwashing
- 58%
Detailed statistics
Opinions on ad industry's liability for fuel brands sustainability issues U.S. 2022
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Advertising and marketing spending worldwide 2021-2024
Advertising and marketing spending worldwide 2021-2024
Advertising and marketing spending worldwide from 2021 to 2024 (in billion U.S. dollars)
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Marketing budget for business sustainability efforts CMOs Canada & U.S. 2023
Marketing budget for business sustainability efforts CMOs Canada & U.S. 2023
Marketing budget allocated to activities promoting business sustainability efforts according to chief marketing officers (CMOs) in Canada and the United States as of August 2023
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Annual change in advertising and marketing spending worldwide 2023
Annual change in advertising and marketing spending worldwide 2023
Annual change in advertising and marketing spending worldwide in 2023
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Change in traditional and digital advertising and marketing spending worldwide 2023
Change in traditional and digital advertising and marketing spending worldwide 2023
Annual change in traditional and digital advertising and marketing spending worldwide in 2023
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Leading results seen by companies investing in sustainable marketing in Europe 2022
Leading results seen by companies investing in sustainable marketing in Europe 2022
Leading results seen by companies after investing in sustainable marketing strategies in selected European countries as of July 2022
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How long companies have been working with sustainable marketing in Europe 2022
How long companies have been working with sustainable marketing in Europe 2022
Distribution of companies by when they started working on sustainable marketing strategies in Europe as of July 2022
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Top reasons why companies invest in sustainable marketing in Europe 2022
Top reasons why companies invest in sustainable marketing in Europe 2022
Leading reasons why companies invest in sustainable marketing strategies according to marketers in selected European countries in July 2022
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Top trends dominating influencer marketing strategies for marketers worldwide 2023
Top trends dominating influencer marketing strategies for marketers worldwide 2023
Leading trends dominating influencer marketing strategies according to marketers worldwide as of October 2023
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Traditional advertising and marketing spending worldwide 2022-2023
Traditional advertising and marketing spending worldwide 2022-2023
Traditional advertising and marketing spending worldwide in 2022 and 2023 (in billion U.S. dollars)
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Sustainability as a focus for programmatic advertising in Europe 2023
Sustainability as a focus for programmatic advertising in Europe 2023
Sustainability as a strategic focus for programmatic advertising in Europe as of August 2023, by stakeholder type
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How much companies spent on marketing strategy for sustainability in Europe 2021
How much companies spent on marketing strategy for sustainability in Europe 2021
Distribution of companies by estimated value spent on marketing strategy for sustainability in Europe in 2021
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Planned changes in spending on sustainable marketing in Europe 2022
Planned changes in spending on sustainable marketing in Europe 2022
Share of companies planning changes in spending on sustainable marketing in the next years in Europe as of July 2022
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Expenditure of Beiersdorf AG on advertising and trade marketing worldwide 2023
Expenditure of Beiersdorf AG on advertising and trade marketing worldwide 2023
Expenditure of Beiersdorf AG on advertising, trade marketing and similar items worldwide from 2007 to 2023 (in million euros)
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Distribution of advertising and marketing agencies in Brazil 2024, by segment
Distribution of advertising and marketing agencies in Brazil 2024, by segment
Distribution of advertising and marketing agencies in Brazil as of January 2024, by segment
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Online advertising and marketing revenue in Russia 2022, by segment
Online advertising and marketing revenue in Russia 2022, by segment
Digital advertising and marketing revenue in Russia in 2022, by major segment (in billion Russian rubles)
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Leading sustainability challenges in digital advertising in Europe 2022
Leading sustainability challenges in digital advertising in Europe 2022
Leading sustainability challenges in digital advertising according to advertising executives in Europe as of December 2022
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Leading sustainability aspects in digital advertising in Europe 2022
Leading sustainability aspects in digital advertising in Europe 2022
Leading sustainability aspects in digital advertising according to advertising executives in Europe as of December 2022
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Flowers Foods, Inc.'s expenses on advertising and marketing in the U.S. 2016-2023
Flowers Foods, Inc.'s expenses on advertising and marketing in the U.S. 2016-2023
Flowers Foods, Inc.'s expenses on advertising and marketing in the United States from 2016 to 2023 (in million U.S. dollars)
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Alpargatas' marketing & advertising spending 2014-2023
Alpargatas' marketing & advertising spending 2014-2023
Marketing and advertising expenses of Alpargatas S.A. from 2014 to 2023 (in million Brazilian reals)
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Importance of sustainability for business according to CMOs in Canada & the U.S. 2023
Importance of sustainability for business according to CMOs in Canada & the U.S. 2023
Level of importance of advancing sustainability for business and strategic priority changes according to chief marketing officers (CMOs) in Canada and the United States as of August 2023
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Most popular aspects of holiday advertising and marketing in the U.S. 2023
Most popular aspects of holiday advertising and marketing in the U.S. 2023
Leading aspects of holiday marketing and advertising content that consumers liked the most in the United States as of October 2023
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Most profitable services according to advertising & marketing agencies in Brazil 2024
Most profitable services according to advertising & marketing agencies in Brazil 2024
Most profitable services according to advertising and marketing agencies in Brazil as of January 2024
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Top aspects of sustainability in advertising in Great Britain 2022
Top aspects of sustainability in advertising in Great Britain 2022
Aspect of sustainability in advertising important to consumers in Great Britain as of August 2022
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How many brand campaigns are sustainable according to companies in Europe 2022
How many brand campaigns are sustainable according to companies in Europe 2022
Distribution of companies by share of sustainable marketing campaigns in Europe as of July 2022
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Share of companies deeming sustainable campaigns worthy of ROI in Europe 2022
Share of companies deeming sustainable campaigns worthy of ROI in Europe 2022
Share of companies deeming sustainable marketing campaigns worthy of return on investment in Europe as of July 2022
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Impact of attention measurement on advertising sustainability in the UK 2023
Impact of attention measurement on advertising sustainability in the UK 2023
Impact of attention measurement on advertising sustainability according to marketers in the United Kingdom (UK) as of January 2023
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Change in sales of advertising and marketing agencies in Brazil 2023
Change in sales of advertising and marketing agencies in Brazil 2023
Change in sales of advertising and marketing agencies in Brazil in 2023
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Activities advertising and marketing agencies outsourced the most in Brazil 2024
Activities advertising and marketing agencies outsourced the most in Brazil 2024
Activities advertising and marketing agencies outsourced the most in Brazil as of January 2024
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Dialogue marketing advertising expenditure in Germany 2020-2022, by segment
Dialogue marketing advertising expenditure in Germany 2020-2022, by segment
Advertising expenditure for dialogue marketing in Germany in 2020 and 2022, by segment (in billion euros)
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Top challenges preventing move towards marketing sustainability worldwide 2023
Top challenges preventing move towards marketing sustainability worldwide 2023
Leading challenges preventing transition towards sustainability according to marketers worldwide as of March 2023
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GoogleAds average monthly CPC for marketing & advertising worldwide 2023, by country
GoogleAds average monthly CPC for marketing & advertising worldwide 2023, by country
Average cost-per-click (CPC) in Google Ads search advertising for marketing and advertising services in selected countries worldwide in May 2023 (in U.S. dollars)
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Number of marketing and advertising companies in Finland 2022, by activity
Number of marketing and advertising companies in Finland 2022, by activity
Number of companies in the marketing and advertising industry in Finland in 2022, by activity
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Number of employees in marketing and advertising in Finland 2022, by activity
Number of employees in marketing and advertising in Finland 2022, by activity
Number of employees in the marketing and advertising industry in Finland in 2022, by activity
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Top opportunities driving move towards marketing sustainability worldwide 2023
Top opportunities driving move towards marketing sustainability worldwide 2023
Leading opportunities propelling transition towards sustainability according to marketers worldwide as of March 2023
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Top sustainability strategies for business executives Saudi Arabia 2022
Top sustainability strategies for business executives Saudi Arabia 2022
Top sustainability strategies for business executives in Saudi Arabia in 2022
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Most polluting ad production activity areas worldwide 2023, by carbon emissions
Most polluting ad production activity areas worldwide 2023, by carbon emissions
Leading advertising production activity areas by carbon emissions in Europe, Australia, and North America in 2023 (in tCO2e)
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Most important marketing trends according to CMOs in Europe 2023
Most important marketing trends according to CMOs in Europe 2023
Most important marketing trends in 2023 according to CMOs in Europe as of September 2023
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Mexico: salary in marketing, advertising & media 2023, by position
Mexico: salary in marketing, advertising & media 2023, by position
Average salary in the marketing, advertising and media management sector in Mexico as of May 2023, by selected position (in Mexican pesos)
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Revenue of marketing and advertising industry in Finland 2021, by activity
Revenue of marketing and advertising industry in Finland 2021, by activity
Revenue of marketing and advertising industry in Finland in 2021, by activity (in 1,000 euros)
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Polo Ralph Lauren's advertising and marketing expenses worldwide from 2016 to 2022
Polo Ralph Lauren's advertising and marketing expenses worldwide from 2016 to 2022
Advertising and marketing expenses of Polo Ralph Lauren worldwide from FY2016 to FY2022 (in million U.S. dollars)
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Capri Holdings' advertising and marketing expenses worldwide from 2016 to 2022
Capri Holdings' advertising and marketing expenses worldwide from 2016 to 2022
Advertising and marketing costs of Capri Holdings (formerly Michael Kors Holdings) from 2016 to 2022 (in million U.S. dollars)
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Marketing and online advertising market value in Russia 2013-2021
Marketing and online advertising market value in Russia 2013-2021
Market value of marketing and digital advertising market in Russia from 2013 to 2021 (in billion Russian rubles)
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Sustainability strategies of e-commerce companies in Italy 2023
Sustainability strategies of e-commerce companies in Italy 2023
Sustainability strategies of e-commerce companies in Italy in 2023
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Share of companies spending more or less time on sustainable campaigns Europe 2022
Share of companies spending more or less time on sustainable campaigns Europe 2022
Share of companies spending more or less time on sustainable campaigns compared to normal ones in Europe as of July 2022
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Share of companies spending more or less on sustainable campaigns Europe 2022
Share of companies spending more or less on sustainable campaigns Europe 2022
Share of companies spending more or less budget on sustainable campaigns compared to normal ones in Europe as of July 2022
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Share of consumers considering sustainable purchases in the Netherlands 2017-2024
Share of consumers considering sustainable purchases in the Netherlands 2017-2024
Share of consumers in the Netherlands who indicated that their purchasing decisions were influenced by sustainability from 2017 to 2024
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TV advertising expenses in Japan 2014-2023
TV advertising expenses in Japan 2014-2023
Television advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen)
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Online advertising expenses in Japan 2014-2023
Online advertising expenses in Japan 2014-2023
Internet advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen)
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Revenues of selected global advertising, marketing, & PR holdings in the U.S. 2023
Revenues of selected global advertising, marketing, & PR holdings in the U.S. 2023
Revenues of selected global advertising, marketing, and public relations holdings generated in the United States in 2023 (in billion U.S. dollars)
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Sustainability strategies of retail SMBs in the U.S. 2022-2023
Sustainability strategies of retail SMBs in the U.S. 2022-2023
Share of retail professionals at small- and medium businesses (SMBs) implementing sustainable strategies in the U.S. in 2022 and 2023
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