Ranking of SVOD services by market share in the EU 2020

Published by
Julia Stoll,
Apr 11, 2022
In 2020, Netflix and Amazon were by far the most popular subscription video-on-demand services in the European Union, with market shares of around 39 percent and 29 percent, respectively. Apple TV+ was subscribed by nine percent of SVOD users and thus, it ranked third.

Market share of subscription video-on-demand (SVOD) services available in the European Union in 2020

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Release date

February 2021

Region

EU

Survey time period

2020

Special properties

based on subscriber numbers; incl. UK

Supplementary notes

*Others: Mediaset Infinity, Joyn Plus, TV Now, Videoland, Dplay, TV2 Play, Voyo, C More, Sky Ticket, ITV Hub+, Streamz, Player.pl, Atresplayer Premium, cda.pl, Ruutu+, Mitele Plus, Rakuten TV, Go3, Eleven Sport.

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