Number of entertainment subscriptions per user in the U.S. 2020, by generation
According to data gathered from U.S. media consumers between December 2019 and January 2020, Millennials had an average of 17 paid media and entertainment subscriptions each. Gen Z and Gen X also had more subscriptions than the total average, and these figures also do not account for free services consumers may be using such as ad-supported video streaming platforms or music services.