In 2021, around 47.5 percent of terrestrial TV advertising revenue was derived from program advertising. Other major revenue sources were sponsorship advertising and commercial breaks. The contributions of program advertising is expected to decline while commercial breaks become more profitable.
Distribution of terrestrial TV advertising revenue in South Korea from 2015 to 2021 with forecasts up to 2023, by type
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KOBACO. (January 13, 2023). Distribution of terrestrial TV advertising revenue in South Korea from 2015 to 2021 with forecasts up to 2023, by type [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/663683/south-korea-terrestrial-tv-advertising-share-type/
KOBACO. "Distribution of terrestrial TV advertising revenue in South Korea from 2015 to 2021 with forecasts up to 2023, by type." Chart. January 13, 2023. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/663683/south-korea-terrestrial-tv-advertising-share-type/
KOBACO. (2023). Distribution of terrestrial TV advertising revenue in South Korea from 2015 to 2021 with forecasts up to 2023, by type. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/663683/south-korea-terrestrial-tv-advertising-share-type/
KOBACO. "Distribution of Terrestrial Tv Advertising Revenue in South Korea from 2015 to 2021 with Forecasts up to 2023, by Type." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/663683/south-korea-terrestrial-tv-advertising-share-type/
KOBACO, Distribution of terrestrial TV advertising revenue in South Korea from 2015 to 2021 with forecasts up to 2023, by type Statista, https://www.statista.com/statistics/663683/south-korea-terrestrial-tv-advertising-share-type/ (last visited May 16, 2024)
Distribution of terrestrial TV advertising revenue in South Korea from 2015 to 2021 with forecasts up to 2023, by type [Graph], KOBACO, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/663683/south-korea-terrestrial-tv-advertising-share-type/