Espresso & caffé crema consumers: favorite brands Germany 2018

This statistic illustrates the results of a survey on the most popular espresso and caffé crema brands based on number of consumers in Germany from 2014 to 2018. In 2018, it was found that roughly 5.26 million Germans aged 14 years and older drank Lavazzo espresso or caffé crema.

Number of consumers of the most popular espresso and caffé crema brands in Germany from 2014 to 2018 (in millions)

Characteristic	Lavazza espresso/caffé crema	Jacobs Caffé Crema	Tchibo espresso/caffé crema	Segafredo	Dallmayr Crema D'Oro/ Espresso D'Oro
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-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
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Release date

November 2018

More information

Region

Germany

Survey time period

2014 to 2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2014: 23,093 respondents, projected base of 70.53 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons
Figures are based on the following study:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019.

Further information on methodology can the found here.

Original survey question: "Which of the following brands of espresso/caffé crema have you drunk during the past four weeks?"
(Original German question: "Welche der folgenden Marken von Espresso/Caffé Crema haben Sie persönlich innerhalb der letzten vier Wochen getrunken?")

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