Consumer magazine ad spending in Italy 2016-2025, by platform
Digital consumer magazine advertising spending in Italy amounted to 208 million U.S. dollars in 2020, while print consumer magazine advertising spending added up to 172 million. Digital ad spending was expected to increase over the next five years, reaching a projected 257 million in 2025. Print ad spending was expected to increase in 2021, before decreasing over the four following years and reaching a projected 159 million in 2025.