Soft drinks: Weekly household expenditure in the United Kingdom (UK) 2017/18, by age
Household spending
Besides age, there is another key factor that governs expenditure on soft drinks: income. Households with more disposable income, spent more on soft drinks. Interestingly this holds true till we reach the top twenty percent of households by income. The poorest ten percent of households only spent 2.5 British pounds per week on soft drinks. On average, households spent five pounds per week on soft drinks.
The UK soft drink market
Overall consumer spending on soft drinks is up, reaching ten billion pounds in 2018. In 2011 it had exceeded eight billion for the first time. However, the average consumption is declining. The average person drinks five liters less per year in 2017 as compared to 2012.