Newspapers perceived as important UK 2013-2014

This statistic presents the leading newspapers in the United Kingdom (UK) in 2013 and 2014, based on a ranking of their perceived importance. In 2013, 47 percent of respondents stated that Sun or Sun on Sunday was an important news source for them. Twitter ranked highest among digital news sources by perceived importance.

Ranking of newspapers in the United Kingdom (UK) in 2013 and 2014, by perceived importance

Characteristic	2013	2014
Your local paid weekly	-	72%
Guardian or Observer	72%	71%
Daily or Sunday Express	54%	59%
Your local daily	63%	57%
Daily or Sunday Telegraph	63%	54%
Times or Sunday Times	68%	52%
Daily Mail/Mail on Sunday	50%	51%
Daily or Sunday Mirror	40%	45%
Metro	52%	41%
Sun/Sun on Sunday	47%	36%

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Release date

June 2014

More information

Region

United Kingdom

Survey time period

2013 to 2014*

Age group

16 years and older

Special properties

those who use platform to access the news nowadays on each type (varies)

Method of interview

Omnibus survey

Supplementary notes

* Most recent survey carried out in March and April 2014.
** Respondents were those who rated the news source highly (7 to 10 points on a 1 to 10 scale).

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