The statistic shows radio's average reach during television's primetime in the United States as of December 2016, broken down by age and gender. According to the data, radio reaches 38.9 percent of all women 65 years and older during television's primetime.
Radio reach during TV's primetime in the United States as of December 2016, by age and gender
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Radio Advertising Bureau. (February 1, 2017). Radio reach during TV's primetime in the United States as of December 2016, by age and gender [Graph]. In Statista. Retrieved May 29, 2024, from https://www.statista.com/statistics/252212/radios-reach-during-tvs-primetime-in-the-us-by-age-and-gender/
Radio Advertising Bureau. "Radio reach during TV's primetime in the United States as of December 2016, by age and gender." Chart. February 1, 2017. Statista. Accessed May 29, 2024. https://www.statista.com/statistics/252212/radios-reach-during-tvs-primetime-in-the-us-by-age-and-gender/
Radio Advertising Bureau. (2017). Radio reach during TV's primetime in the United States as of December 2016, by age and gender. Statista. Statista Inc.. Accessed: May 29, 2024. https://www.statista.com/statistics/252212/radios-reach-during-tvs-primetime-in-the-us-by-age-and-gender/
Radio Advertising Bureau. "Radio Reach during Tv's Primetime in The United States as of December 2016, by Age and Gender." Statista, Statista Inc., 1 Feb 2017, https://www.statista.com/statistics/252212/radios-reach-during-tvs-primetime-in-the-us-by-age-and-gender/
Radio Advertising Bureau, Radio reach during TV's primetime in the United States as of December 2016, by age and gender Statista, https://www.statista.com/statistics/252212/radios-reach-during-tvs-primetime-in-the-us-by-age-and-gender/ (last visited May 29, 2024)
Radio reach during TV's primetime in the United States as of December 2016, by age and gender [Graph], Radio Advertising Bureau, February 1, 2017. [Online]. Available: https://www.statista.com/statistics/252212/radios-reach-during-tvs-primetime-in-the-us-by-age-and-gender/