Percentage of sock sales in the U.S. by leading brand 2016
Additional information on the retail sock market in the United States
In 2016, socks were the third largest general merchandise category in the United States based on total sales dollars, beating out a number of other everyday accessories. In that year, over 2.25 billion U.S. dollars worth of socks were sold in food, drug and mass merchandise outlets across America. Hanes was the highest earner among the leading socks brands in the United States in 2016, based on sales value. Their strong market position may however be under threat as other major players continue to expand into the market. According to the sales growth of leading sock brands in the United States in 2016, Gildan saw a growth rate of 218.6 percent on the previous year as Hanes saw sales decrease by 6.6 percent.