In a survey conducted in 2023 among respondents from India, the majority from different generations stated their favorite pillow was the leading factor that helped people sleep better. However, checking the door was closed was the next leading factor for millennials and Gen X. About 32 percent of boomers indicated sleeping alone, and 27 percent of Gen Z stated complete darkness helped them sleep better.
December 2023
India, APAC
May to June 2023
1,013 respondents
18 years and older
Online survey
Survey question: What are key elements in your everyday sleep habits that help you get the best possible sleep?
Gen Z born between 1997 to 2012.
Millennials born between 1981 to 1996.
Gen X born between 1965 to 1980.
Baby boomers born between 1946 to 1964.
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