Marketers' view on the responsibility for fair AI targeting in the U.S. 2023
As of November 2023, around 59 percent of advertisers surveyed in the United States reported that ad tech platforms should have the responsibility of ensuring bias -free artificial intelligence (AI)-enabled targeting. Another 56 percent selected that the responsibility resides with the brand-side - advertisers/marketers, and 42 percent pointed towards advertising agencies as responsible for the same matter.