Market share of SVOD platforms in Europe 2022-2023
In the first quarter of 2023, Netflix emerged as the dominant subscription video-on-demand (SVOD) service in top five European countries, followed by Prime Video and Disney+ with market shares of 29.2 percent and 10.6 percent, respectively. Notably, Netflix's market share experienced a slight decline from the second quarter of 2022 to the first quarter of 2023, decreasing from 34 percent to 33 percent.