According to a survey conducted in South Korea in 2023, around 76 percent of respondents stated that they had bought goods or merchandise related to a character within the last year. This represents a decrease of 10 percentage points in just one year, as well as the lowest figure in the surveyed time period.
Share of people who bought character-related goods and merchandise in South Korea from 2020 to 2023
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Korea Creative Content Agency. (September 27, 2023). Share of people who bought character-related goods and merchandise in South Korea from 2020 to 2023 [Graph]. In Statista. Retrieved June 12, 2024, from https://www.statista.com/statistics/1367759/south-korea-buying-character-goods/
Korea Creative Content Agency. "Share of people who bought character-related goods and merchandise in South Korea from 2020 to 2023." Chart. September 27, 2023. Statista. Accessed June 12, 2024. https://www.statista.com/statistics/1367759/south-korea-buying-character-goods/
Korea Creative Content Agency. (2023). Share of people who bought character-related goods and merchandise in South Korea from 2020 to 2023. Statista. Statista Inc.. Accessed: June 12, 2024. https://www.statista.com/statistics/1367759/south-korea-buying-character-goods/
Korea Creative Content Agency. "Share of People Who Bought Character-related Goods and Merchandise in South Korea from 2020 to 2023." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1367759/south-korea-buying-character-goods/
Korea Creative Content Agency, Share of people who bought character-related goods and merchandise in South Korea from 2020 to 2023 Statista, https://www.statista.com/statistics/1367759/south-korea-buying-character-goods/ (last visited June 12, 2024)
Share of people who bought character-related goods and merchandise in South Korea from 2020 to 2023 [Graph], Korea Creative Content Agency, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1367759/south-korea-buying-character-goods/