Most well-known male cosmetics brands in the UK 2023
NIVEA MEN is the most well-known male cosmetics brand in the UK. Owned by Procter & Gamble, the American brand is recognized by 91 percent of online respondents. Second on this list is Gillette Series, with 90 percent brand awareness, followed by The Body Shop and Dove Men+Care. Brands like Biotherm Homme and Brickell, on the other hand, lie on the bottom of this list having been recognized by less than one-fifth of internet consumers in the United Kingdom.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.