The COVID-19 pandemic marked a change of pace in e-commerce personalization. According to a global study, in 2017, 44 percent of consumers stated they would become repeat buyers after a personalized digital shopping experience. After the global e-commerce surge in 2021, the figure declined but remained higher than pre-pandemic levels. As of 2023, 56 percent of surveyed consumers were driven to purchase again from a retailer providing online personalization.
Share of consumers who would become repeat buyers after a personalized online shopping experience in selected years between 2017 and 2023
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Twilio. (April 28, 2023). Share of consumers who would become repeat buyers after a personalized online shopping experience in selected years between 2017 and 2023 [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1300134/online-shopping-consumers-repeat-buyers-personalized-experience/
Twilio. "Share of consumers who would become repeat buyers after a personalized online shopping experience in selected years between 2017 and 2023." Chart. April 28, 2023. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1300134/online-shopping-consumers-repeat-buyers-personalized-experience/
Twilio. (2023). Share of consumers who would become repeat buyers after a personalized online shopping experience in selected years between 2017 and 2023. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1300134/online-shopping-consumers-repeat-buyers-personalized-experience/
Twilio. "Share of Consumers Who Would Become Repeat Buyers after a Personalized Online Shopping Experience in Selected Years between 2017 and 2023." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1300134/online-shopping-consumers-repeat-buyers-personalized-experience/
Twilio, Share of consumers who would become repeat buyers after a personalized online shopping experience in selected years between 2017 and 2023 Statista, https://www.statista.com/statistics/1300134/online-shopping-consumers-repeat-buyers-personalized-experience/ (last visited May 15, 2024)
Share of consumers who would become repeat buyers after a personalized online shopping experience in selected years between 2017 and 2023 [Graph], Twilio, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1300134/online-shopping-consumers-repeat-buyers-personalized-experience/