Businesses' share of sales from new products and services in 2020

Published by
Ahmed Sherif,
Jul 7, 2023
According to the source, top-decile economic performers obtain around 1.8 times more of their sales from product or services that were created mostly in 2020 than other non-top economic performing organizations, which the source suggests shows a bolder approach to innovation among the top performers.

Share of sales from products or services that did not exist one year ago as of early 2021, by top-decile economic performers and other companies

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Source

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Release date

May 2021

Region

Worldwide

Survey time period

January 19 to January 29, 2021

Number of respondents

727*

Special properties

C-level executives, senior managers, and business-unit, department, or division heads representing the full range of regions, industries, company sizes, and functional specialities

Method of interview

Online survey

Supplementary notes

* 91 are classified as top-decile economic performers and 636 are the remaining respondent.

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