Share of premium and non-premium wine drinkers in Australia 2019, by age

Published by Statista Research Department, Jan 3, 2023
According to a 2019 survey among regular wine drinkers, around 40 percent of Australian premium wine drinkers were aged between 18 and 34 years. Compared to the older generation, younger consumers were more likely to purchase premium wine.

Share of premium and non-premium wine drinkers in Australia in 2019, by age group

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Release date

March 2020

Region

Australia

Survey time period

July 2019

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

among regular wine drinkers*

Method of interview

Online survey

Supplementary notes

* People who drank red, white, or rosé wine at least once a month and bought wine off-premise or on-premise.

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