Format of posts most used by Instagram influencers in France 2020, by format type
The most common types of posts covered by French influencers on social media platforms in 2020 are displayed in this graph, according to the percentage of Instagrammers using the formats. It shows that 90 percent of people used simple posts, as well as simple stories (82 percent). Survey stories where the influencer carries out his or her own quantitative study were used by about 60 percent of French Instagram influencers.