Guatemala: top-of-mind rum brands 2020

Published by P. Navarro Villa, Jul 25, 2023
During a survey carried out between June and July 2020 in Guatemala, 38 percent of respondents chose Botran as the their top-of-mind rum brand, followed by Zacapa rum with 29 percent. Rum Botran is a Guatemalan label distilled by Industrias Licoreras de Guatemala, a distillery that also produces Zacapa rums.

Leading top-of-mind rum brands in Guatemala as of July 2020

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Release date

August 2020

Region

Guatemala

Survey time period

June and July, 2020

Number of respondents

301 respondents

Age group

18-60 years

Method of interview

Online survey

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