Factors to consider when making e-commerce purchase decisions in Indonesia 2020
According to a survey on the main factors influencing e-commerce purchase decisions conducted in Indonesia in 2020, 77 percent of respondents said that the ease of use was the most important factor influencing their e-commerce purchases. The increasing number of internet users in Indonesia and the convenience of online shopping, among others, have been fueling the growth of the e-commerce industry in the country.
