Frequently purchased products from e-commerce sites COVID 19 Indonesia 2020

Published by Hanadian Nurhayati-Wolff, Feb 15, 2022
According to a survey conducted by Rakuten Insight in Indonesia, 49 percent of the respondents purchased food and grocery items online as of May 2020. In comparison, only three percent of the surveyed respondents bought alcoholic beverages.

Main products frequently purchased online among consumers during COVID-19 pandemic in Indonesia as of May 2020

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Release date

June 2020

Region

Indonesia

Survey time period

May 7 to 30, 2020

Number of respondents

5,132 respondents

Age group

16 years and older

Special properties

among surveyed respondents who purchased online

Method of interview

Online survey

Supplementary notes

Original survey question: what products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic?

The survey was conducted among
2,451 female respondents
2,681 male respondents

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