American podcast users prefer to have ad-supported podcasts that are available for free, rather than paying for ad-free content, although the majority would be most in favor of a mix of the two options. These attitudes are broadly consistent among both men and women, although female respondents were slightly more in favor of a mix of ad-based and free content, with 65 percent of respondents preferring a combination of paid podcasts without advertisements, and free access with ad-support.
Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by gender
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Basic Statistic Attitudes to paid and ad-supported podcasts U.S. 2020, by age group
- Basic Statistic Attitudes to paid and ad-supported podcast U.S. 2020, by ethnicity
- Basic Statistic Preference of payment method for podcast content in the U.S. 2020, by ethnicity
- Basic Statistic Podcast users likely to start paying for content in the U.S. 2020, by gender
- Basic Statistic Podcast users likely to start paying for content in the U.S. 2020, by age group
- Basic Statistic Podcast users likely to start paying for content in the U.S. 2020, by ethnicity
- Basic Statistic Share of users who have paid to access to a podcast in the U.S. 2020, by gender
- Basic Statistic Share of users who have paid to access to a podcast in the U.S. 2020, by age group
- Basic Statistic Share of users who have paid to access to a podcast in the U.S. 2020 by ethnicity
- Basic Statistic Preference of payment method to access podcast content in the U.S.2020, by gender
About the region
10
- Basic Statistic Payment method to access podcast content in the U.S., 2020, by age group
- Premium Statistic Podcast ad effectiveness in the U.S. 2021
- Premium Statistic Website visits/voucher campaigns after podcast ads in the United States in 2017
- Premium Statistic Buying products/brands due to podcast ads in the United States 2017
- Premium Statistic Buying products/brands due to podcast ads in the United States in 2017, by gender
- Premium Statistic Buying products/brands due to podcast ads in the United States in 2017, by age
- Premium Statistic Ad disturbance when listening to podcasts in the United States 2017
- Premium Statistic Reactions to ads in podcasts in the United States 2017
- Premium Statistic Reactions to ads in podcasts in the United States in 2017, by age
- Premium Statistic Least disturbing ad placement during podcasts in the United States in 2017
Selected statistics
1
Other regions
10
- Premium Statistic Top devices used for listening to digital music in Mexico 2022
- Premium Statistic Familiarity with podcasts in Poland 2019
- Premium Statistic Opinions of listeners on podcast commercials in the UK 2019
- Basic Statistic Top publishers of domestic news podcasts worldwide 2019, by country
- Premium Statistic Podcast listening in Finland 2020, by type of podcast
- Premium Statistic Podcast listening preferences in Australia 2019 by device used
- Premium Statistic Podcast penetration in Europe 2018, by country
- Premium Statistic Leading factors choosing podcast South Korea 2019
- Premium Statistic Opinion on advertising within podcasts in France 2019
- Premium Statistic Population listening to audio files in Norway 2009-2019, by age
Related statistics
10
- Premium Statistic Preferred podcast providers in the United States 2022
- Premium Statistic Podcast listening frequency in the U.S. in 2022
- Premium Statistic Share of people who listen to podcasts monthly in the U.S. 2020-2022, by age group
- Premium Statistic Audio listening time distribution by audio type in the United Kingdom (UK) 2023
- Premium Statistic Share of time spent listening to audio sources by U.S. audio listeners 2023
- Premium Statistic NPR: number of podcast users 2014-2020
- Basic Statistic NPR: number of stations airing programming 2013-2020
- Premium Statistic Change in radio listening in U.S. & Canada 2021
- Premium Statistic Reasons for decline in radio listening in the U.S. and Canada 2021
- Premium Statistic Radio listeners who also listen to podcasts Canada 2019
Further Content: You might find this interesting as well
YouGov. (June 16, 2020). Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by gender [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1128152/paid-or-ad-supported-podcasts-us-by-gender/
YouGov. "Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by gender." Chart. June 16, 2020. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1128152/paid-or-ad-supported-podcasts-us-by-gender/
YouGov. (2020). Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by gender. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1128152/paid-or-ad-supported-podcasts-us-by-gender/
YouGov. "Attitudes to Free, Paid, and Ad-supported Podcasts among Podcast Users in The United States as of June 2020, by Gender." Statista, Statista Inc., 16 Jun 2020, https://www.statista.com/statistics/1128152/paid-or-ad-supported-podcasts-us-by-gender/
YouGov, Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by gender Statista, https://www.statista.com/statistics/1128152/paid-or-ad-supported-podcasts-us-by-gender/ (last visited June 01, 2024)
Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by gender [Graph], YouGov, June 16, 2020. [Online]. Available: https://www.statista.com/statistics/1128152/paid-or-ad-supported-podcasts-us-by-gender/