Rakuten Insight, around 57.4 percent of Indonesian respondents between 35 to 44 years old said that they had consumed fermented and probiotic drinks that claimed to promote gut health. These include drinks such as kombucha tea or drinks with added raw apple cider vinegar. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.
According to a survey conducted by Share of respondents who have tried the following functional beverages in Indonesia as of November 2019, by age group
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Rakuten Insight. (February 4, 2020). Share of respondents who have tried the following functional beverages in Indonesia as of November 2019, by age group [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1096049/indonesia-consumers-who-have-tried-functional-beverages-by-age/
Rakuten Insight. "Share of respondents who have tried the following functional beverages in Indonesia as of November 2019, by age group." Chart. February 4, 2020. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1096049/indonesia-consumers-who-have-tried-functional-beverages-by-age/
Rakuten Insight. (2020). Share of respondents who have tried the following functional beverages in Indonesia as of November 2019, by age group. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1096049/indonesia-consumers-who-have-tried-functional-beverages-by-age/
Rakuten Insight. "Share of Respondents Who Have Tried The following Functional Beverages in Indonesia as of November 2019, by Age Group." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1096049/indonesia-consumers-who-have-tried-functional-beverages-by-age/
Rakuten Insight, Share of respondents who have tried the following functional beverages in Indonesia as of November 2019, by age group Statista, https://www.statista.com/statistics/1096049/indonesia-consumers-who-have-tried-functional-beverages-by-age/ (last visited June 10, 2024)
Share of respondents who have tried the following functional beverages in Indonesia as of November 2019, by age group [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1096049/indonesia-consumers-who-have-tried-functional-beverages-by-age/