Leading KPIs of video advertising campaigns delivery in Italy 2018-2019
In the two-years 2018 and 2019, Italian companies used several performance indicators to evaluate their video online advertising campaigns. According to the survey, viewability was the most used indicator to check for the quality of the delivery. On the other hand, as far as the cost-effectiveness of the campaign was concerned, CPM (cost per thousand) was one of the most used indicator for awareness, while CPC (cost per click) was the most used to benchmark the consideration of the brand or company.