J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDTC retail marketing technology investments change in North America 2019
In February 2019, 70.4 percent of Direct - to - consumer (DTC) retail marketers in North America said they were planning to increase their marketing investment in customer data platforms that year, and 55.6 percent of DTC brand marketers said they were increasing spending on personalization technologies.
