During the survey conducted on preferred shopping channels throughout the festive season in 2021 across India, 73 percent of the respondents preferred shopping online. Despite the COVID-19 pandemic, about 66 percent of the respondents preferred shopping in malls that year. The various discount schemes were a major contributor to the increasing trend of online shopping, in addition to the latter not being restricted by location.
Preferred shopping channel during festive season across India from 2017 to 2021
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LitmusWorld. (November 5, 2021). Preferred shopping channel during festive season across India from 2017 to 2021 [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1030587/india-preferred-festive-shopping-channels/
LitmusWorld. "Preferred shopping channel during festive season across India from 2017 to 2021." Chart. November 5, 2021. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1030587/india-preferred-festive-shopping-channels/
LitmusWorld. (2021). Preferred shopping channel during festive season across India from 2017 to 2021. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1030587/india-preferred-festive-shopping-channels/
LitmusWorld. "Preferred Shopping Channel during Festive Season across India from 2017 to 2021." Statista, Statista Inc., 5 Nov 2021, https://www.statista.com/statistics/1030587/india-preferred-festive-shopping-channels/
LitmusWorld, Preferred shopping channel during festive season across India from 2017 to 2021 Statista, https://www.statista.com/statistics/1030587/india-preferred-festive-shopping-channels/ (last visited May 15, 2024)
Preferred shopping channel during festive season across India from 2017 to 2021 [Graph], LitmusWorld, November 5, 2021. [Online]. Available: https://www.statista.com/statistics/1030587/india-preferred-festive-shopping-channels/