TV ownership by brand in Germany 2024

We asked German consumers about "TV ownership by brand" and found that "Samsung" takes the top spot, while "Xiaomi/Mi" is at the other end of the ranking.
Find this and more survey data on tV ownership by brand in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

TV ownership by brand in Germany as of March 2024

Characteristic	Share of respondents
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Number of respondents

5,232 respondents

Age group

18-64 years

Special properties

respondents who have a TV in their household

Supplementary notes

During the survey, the question was phrased as follows: "What brand is your main TV?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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