Black Diamond brand profile in the United States 2024
When it comes to outdoor fashion owners, brand awareness of Black Diamond is at 33% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Black Diamond in the United States?
In total, 10% of U.S. outdoor fashion owners say they like Black Diamond. However, in actuality, among the 33% of U.S. respondents who know Black Diamond, 30% of people like the brand.
What is the usage share of Black Diamond in the United States?
All in all, 9% of outdoor fashion owners in the United States own Black Diamond. That means, of the 33% who know the brand, 27% own them.
How loyal are the owners of Black Diamond?
Around 7% of outdoor fashion owners in the United States say they are likely to purchase Black Diamond again. Set in relation to the 9% usage share of the brand, this means that 78% of their owners show loyalty to the brand.
What's the buzz around Black Diamond in the United States?
In March 2024, about 10% of U.S. outdoor fashion owners had heard about Black Diamond in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around Black Diamond in the United States.