Video advertising and marketing in the U.S. - statistics & facts
Key insights
- Number of digital video viewers worldwide
- 3.1bn
Detailed statistics
Global number of digital video viewers 2019-2023
- Number of digital video viewers in the U.S.
- 244.3m
Detailed statistics
Digital video viewers in the United States 2018-2022
- Digital video ad spend in the U.S.
- 52bn USD
Detailed statistics
Digital video advertising spending in the U.S. 2019-2023
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Current statistics on this topic
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Overview
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- Premium Statistic Digital video advertising spending in the U.S. 2019-2023
- Premium Statistic Digital Market Outlook: digital video ad spending in the U.S. 2019-2028, by device
- Premium Statistic Digital video ad spend in the U.S. 2022, by type
- Premium Statistic Ad spending per internet user of video advertising in the U.S. 2019-2028
- Premium Statistic Mobile ad spend in the U.S. 2027-2028, by format
Overview
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Premium Statistic
Digital video advertising spending in the U.S. 2019-2023
Digital video advertising spending in the U.S. 2019-2023
Digital video advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars)
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Premium Statistic
Digital Market Outlook: digital video ad spending in the U.S. 2019-2028, by device
Digital Market Outlook: digital video ad spending in the U.S. 2019-2028, by device
Digital video advertising spending in the United States from 2019 to 2028, by device (in billion U.S. dollars)
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Premium Statistic
Digital video ad spend in the U.S. 2022, by type
Digital video ad spend in the U.S. 2022, by type
Digital video advertising spending in the United States in 2022, by type (in billion U.S. dollars)
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Premium Statistic
Ad spending per internet user of video advertising in the U.S. 2019-2028
Ad spending per internet user of video advertising in the U.S. 2019-2028
Ad spending per internet user of the video advertising market in the United States from 2019 to 2028 (in U.S. dollars)
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Premium Statistic
Mobile ad spend in the U.S. 2027-2028, by format
Mobile ad spend in the U.S. 2027-2028, by format
Mobile advertising spending in the United States from 2027 to 2028, by format (in billion U.S. dollars)
Usage & budgets
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- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2023
- Premium Statistic Share of digital in media budgets in the U.S. 2024, by format
- Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2023, by medium
- Premium Statistic Top obstacles preventing CTV ad spending in the U.S. 2023
Usage & budgets
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Premium Statistic
Top video ad types considered a must-buy by marketers in the U.S. 2023
Top video ad types considered a must-buy by marketers in the U.S. 2023
Leading video ad types being considered a must-buy by marketers in the United States as of March 2023
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Premium Statistic
Share of digital in media budgets in the U.S. 2024, by format
Share of digital in media budgets in the U.S. 2024, by format
Share of media budgets devoted to digital according to marketers in the United States in 2024, by format
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Premium Statistic
Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
Leading audience-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022
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Premium Statistic
Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022
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Premium Statistic
Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
Leading reasons for shifting media budgets from linear TV to over-the-top (OTT) and/or connected TV (CTV) in the United States in 2023
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Premium Statistic
Shift of media budgets to OTT/CTV in the U.S. 2023, by medium
Shift of media budgets to OTT/CTV in the U.S. 2023, by medium
Sources for connected TV (CTV) and over-the-top (OTT) media budgets according to marketers in the United States in 2023
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Premium Statistic
Top obstacles preventing CTV ad spending in the U.S. 2023
Top obstacles preventing CTV ad spending in the U.S. 2023
Leading obstacles preventing spending on connected TV (CTV) advertising in the United States as of March 2023
Market leaders
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- Premium Statistic Ad revenue of major digital ad sellers worldwide 2024
- Premium Statistic Digital ad revenue share in the U.S. 2020-2025, by company
- Premium Statistic Digital video ad views in the U.S. 2023, by platform
- Premium Statistic Streaming services with largest ad spend in the U.S. 2021
- Premium Statistic Ad revenues of top ad-supported video streaming services in the U.S. 2022
- Premium Statistic Share of companies investing in digital video advertising U.S. Q1 2022, by platform
- Premium Statistic Digital video purchases by brand in the U.S. 2023
- Premium Statistic Connected TV ad spend in the U.S. in 2023, by company
- Premium Statistic CTV ad spend share in the U.S. 2020-2024, by company
Market leaders
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Premium Statistic
Ad revenue of major digital ad sellers worldwide 2024
Ad revenue of major digital ad sellers worldwide 2024
Advertising revenue of major digital ad-selling companies worldwide in 2024 (in billion U.S. dollars)
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Digital ad revenue share in the U.S. 2020-2025, by company
Digital ad revenue share in the U.S. 2020-2025, by company
Share of ad-selling companies in digital advertising revenue in the United States from 2020 to 2025
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Digital video ad views in the U.S. 2023, by platform
Digital video ad views in the U.S. 2023, by platform
Distribution of digital video ad views in the United States in 1st half 2023, by distribution platform type
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Streaming services with largest ad spend in the U.S. 2021
Streaming services with largest ad spend in the U.S. 2021
Streaming services with the highest advertising spending in the United States in 2021 (in million U.S. dollars)
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Premium Statistic
Ad revenues of top ad-supported video streaming services in the U.S. 2022
Ad revenues of top ad-supported video streaming services in the U.S. 2022
Advertising revenues of selected ad-supported video streaming services in the United States in 2022 (in billion U.S. dollars)
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Premium Statistic
Share of companies investing in digital video advertising U.S. Q1 2022, by platform
Share of companies investing in digital video advertising U.S. Q1 2022, by platform
Share of companies investing in digital video advertising in the United States in 1st quarter 2022, by ad platform
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Premium Statistic
Digital video purchases by brand in the U.S. 2023
Digital video purchases by brand in the U.S. 2023
Digital video purchases by brand in the U.S. as of December 2023
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Premium Statistic
Connected TV ad spend in the U.S. in 2023, by company
Connected TV ad spend in the U.S. in 2023, by company
Connected TV (CTV) advertising spending in the United States in 2023, by company (in billion U.S. dollars)
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Premium Statistic
CTV ad spend share in the U.S. 2020-2024, by company
CTV ad spend share in the U.S. 2020-2024, by company
Distribution of connected TV (CTV) advertising spending in the United States from 2020 to 2024, by company
Audience and video consumption
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- Premium Statistic Users of video-on-demand in the U.S. 2017-2027, by type
- Premium Statistic Instagram users in the United States 2019-2028
- Basic Statistic TikTok: number of users in the United States 2023-2027
- Premium Statistic Most used devices for digital videos in the U.S. 2023
- Premium Statistic U.S. device usage for weekly online video viewing 2022, by age group
- Premium Statistic Leading video apps used by children in the U.S. 2023
Audience and video consumption
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Premium Statistic
Users of video-on-demand in the U.S. 2017-2027, by type
Users of video-on-demand in the U.S. 2017-2027, by type
Number of video-on-demand users in the United States from 2017 to 2027, by type (in millions)
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Premium Statistic
Instagram users in the United States 2019-2028
Instagram users in the United States 2019-2028
Number of Instagram users in the United States from 2019 to 2028 (in millions)
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Basic Statistic
TikTok: number of users in the United States 2023-2027
TikTok: number of users in the United States 2023-2027
Number of TikTok users in the United States from 2023 to 2027 (in millions)
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Most used devices for digital videos in the U.S. 2023
Most used devices for digital videos in the U.S. 2023
Most used devices for digital videos in the U.S. as of December 2023
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U.S. device usage for weekly online video viewing 2022, by age group
U.S. device usage for weekly online video viewing 2022, by age group
Devices used to watch online video content weekly among viewers in the United States as of October 2022, by age group
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Leading video apps used by children in the U.S. 2023
Leading video apps used by children in the U.S. 2023
Most popular video apps used by children in the United States in 2023
Consumer perspective
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- Premium Statistic Attitudes towards media ads in the U.S. 2022
- Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
- Premium Statistic Leading attitudes about ads during TV shows and movies in the U.S. 2021-2022
- Premium Statistic Popularity of ad-supported streaming content in the U.S. 2022
- Premium Statistic Streaming services with most annoying ads according to viewers in the U.S. 2022
- Premium Statistic Netflix subscribers who would switch to ad-supported version in the U.S. 2022
- Premium Statistic Video ad types with the most influence on buying decision process in the U.S. 2023
- Premium Statistic Most influential video ad types according to Gen Zers in the U.S. 2023
Consumer perspective
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Premium Statistic
Attitudes towards media ads in the U.S. 2022
Attitudes towards media ads in the U.S. 2022
User attitudes towards media ads in the United States as of October 2022, by media type
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Premium Statistic
Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
Media where adult members of Generation Z were the most receptive to advertisements in the United States as of February 2023
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Premium Statistic
Leading attitudes about ads during TV shows and movies in the U.S. 2021-2022
Leading attitudes about ads during TV shows and movies in the U.S. 2021-2022
Leading viewer attitudes about ads during TV shows and movies in the United States between June 2021 and December 2022
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Premium Statistic
Popularity of ad-supported streaming content in the U.S. 2022
Popularity of ad-supported streaming content in the U.S. 2022
Share of consumers who preferred paid ad-free vs. free ad-supported streaming content in the United States as of November 2022
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Premium Statistic
Streaming services with most annoying ads according to viewers in the U.S. 2022
Streaming services with most annoying ads according to viewers in the U.S. 2022
Streaming services with the most annoying commercials according to viewers in the United States as of May 2022
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Premium Statistic
Netflix subscribers who would switch to ad-supported version in the U.S. 2022
Netflix subscribers who would switch to ad-supported version in the U.S. 2022
Share of Netflix subscribers who would switch to a lower cost ad-supported version in the United States as of May 2022
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Premium Statistic
Video ad types with the most influence on buying decision process in the U.S. 2023
Video ad types with the most influence on buying decision process in the U.S. 2023
Video ad types adults believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023
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Premium Statistic
Most influential video ad types according to Gen Zers in the U.S. 2023
Most influential video ad types according to Gen Zers in the U.S. 2023
Video ad types adult members of Generation Z believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023
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