In the United States, the majority, almost 80 percent, of baby boomer apparel consumers stated that customer ratings and reviews was the channel that was the most influential to them when shopping in 2023. More than half of respondents stated that they consider recommendations from friends and family when purchasing clothes, while 47 percent admitted they are influenced by customer videos and photos.
Leading channels and influences Boomers consider when purchasing apparel in the United States in 2023
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Other statistics that may interest you Fashion e-commerce in the United States
Overview
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- Premium Statistic U.S. fashion and accessories e-retail revenue 2017-2029
- Premium Statistic Revenue growth of the fashion e-commerce industry in the U.S. 2020-2029
- Premium Statistic U.S. fashion and accessories e-retail share 2017-2027
- Premium Statistic Global online shopper per visit spend 2023, by category
- Basic Statistic E-commerce sales of U.S. electronic shopping and mail-order houses 2022
Leading players
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- Premium Statistic Top fashion online stores in the U.S. in 2023
- Basic Statistic Leading fashion e-commerce companies worldwide 2023, by market cap
- Premium Statistic CAGR of leading fashion e-commerce companies worldwide 2021-2023
- Premium Statistic Top online specialty fashion retailers in the United States 2023
- Premium Statistic Most popular clothing and footwear brands in the U.S. Q4 2023
- Premium Statistic Leading fashion and apparel websites in the U.S. 2023, based on visit share
- Premium Statistic Leading fashion websites in the U.S. 2023, by share of voice
Consumption
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- Premium Statistic Money spent monthly on online apparel shopping in the United States 2023
- Premium Statistic Information apparel consumers look for when shopping in the United States 2023
- Premium Statistic Money spent on online footwear shopping monthly in the United States 2023
- Premium Statistic Information consumers look for when shoe shopping in the United States 2023
- Premium Statistic Top considerations for Gen Z when purchasing clothing in the U.S. 2023
- Premium Statistic Top reasons Gen Z return clothing items online in the United States 2023
- Premium Statistic Top considerations for Millennials when purchasing clothing in the U.S. 2023
- Premium Statistic Top reasons Millennials return clothing items online in the United States 2023
Apps
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- Premium Statistic Most downloaded fashion & beauty apps in the U.S. 2023
- Premium Statistic Shein app: monthly downloads in the U.S. 2017-2024, by device
- Premium Statistic Poshmark app: monthly downloads in the U.S. 2017-2024, by device
- Premium Statistic Depop app: monthly downloads in the U.S. 2020-2024, by device
Spotlight: Resale
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- Premium Statistic Opinions on second-hand apparel online shops in the U.S. 2023
- Premium Statistic Share of online second-hand clothing shoppers in the U.S. 2020-2023
- Premium Statistic Share of online second-hand clothing shoppers in the U.S. 2023, by income
- Premium Statistic Share of online second-hand clothing shoppers in the U.S. 2023, by H&M favorability
Further Content: You might find this interesting as well
PowerReviews. (September 25, 2023). Leading channels and influences Boomers consider when purchasing apparel in the United States in 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1414911/us-top-influences-boomers-clothing-shopping/
PowerReviews. "Leading channels and influences Boomers consider when purchasing apparel in the United States in 2023." Chart. September 25, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1414911/us-top-influences-boomers-clothing-shopping/
PowerReviews. (2023). Leading channels and influences Boomers consider when purchasing apparel in the United States in 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1414911/us-top-influences-boomers-clothing-shopping/
PowerReviews. "Leading Channels and Influences Boomers Consider When Purchasing Apparel in The United States in 2023." Statista, Statista Inc., 25 Sep 2023, https://www.statista.com/statistics/1414911/us-top-influences-boomers-clothing-shopping/
PowerReviews, Leading channels and influences Boomers consider when purchasing apparel in the United States in 2023 Statista, https://www.statista.com/statistics/1414911/us-top-influences-boomers-clothing-shopping/ (last visited June 10, 2024)
Leading channels and influences Boomers consider when purchasing apparel in the United States in 2023 [Graph], PowerReviews, September 25, 2023. [Online]. Available: https://www.statista.com/statistics/1414911/us-top-influences-boomers-clothing-shopping/