Engagement rates among Instagram influencers in France 2023, by profile size

Published by
Valentina Dencheva,
Mar 21, 2024
Instagram nano-influencers with 1,000 to 10,000 followers enjoyed the highest engagement rate (ER) in France in 2023, with 3.2 percent. Micro-influencers with 10,000 to 50,000 followers followed with an ER of 1.6 percent. On average, the engagement rate for Instagram influencers in France stood at 2.8 percent in 2023.

Engagement rate of Instagram influencers in France in 2023, by number of followers

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Release date

March 2024

Region

France

Survey time period

2023

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.
Engagement rate (ER) on Instagram is calculated as the total number of likes and comments divided by the total number of followers, multiplied by 100 percent.

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