Most used brand identity in global phishing attacks on online shoppers 2023
In 2023, Amazon was the most commonly impersonated online shopping brand in financial phishing attacks targeting global online shoppers. Phishing attacks impersonating Amazon made up approximately 34 percent of all online financial phishing attacks in the examined year. Apple was the second-most abused brand name, with scammers impersonating the popular tech company in approximately 18.66 percent of the global phishing attacks targeting online users.