According to a survey of smartphone users in ten global markets conducted between December 2020 and January 2021, approximately three in ten Android users reported receiving business messages via WhatsApp. By comparison, the share iOS users indicating they received business messages from companies via mobile on WhatsApp were 13 percent of the total. The Japanese communication platform Line saw 13 percent of iOS responders indicating it as their most common business mobile messaging channel used to receive messages from companies.
Most used mobile messaging channels to receive business communications for smartphone users worldwide as of January 2021, by platform
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Benchmark
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Usage and reach
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Spotlight: WhatsApp Business
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Mobile Ecosystem Forum. (October 14, 2021). Most used mobile messaging channels to receive business communications for smartphone users worldwide as of January 2021, by platform [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1273205/most-used-business-message-channels-worldwide-by-platform/
Mobile Ecosystem Forum. "Most used mobile messaging channels to receive business communications for smartphone users worldwide as of January 2021, by platform." Chart. October 14, 2021. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1273205/most-used-business-message-channels-worldwide-by-platform/
Mobile Ecosystem Forum. (2021). Most used mobile messaging channels to receive business communications for smartphone users worldwide as of January 2021, by platform. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1273205/most-used-business-message-channels-worldwide-by-platform/
Mobile Ecosystem Forum. "Most Used Mobile Messaging Channels to Receive Business Communications for Smartphone Users Worldwide as of January 2021, by Platform." Statista, Statista Inc., 14 Oct 2021, https://www.statista.com/statistics/1273205/most-used-business-message-channels-worldwide-by-platform/
Mobile Ecosystem Forum, Most used mobile messaging channels to receive business communications for smartphone users worldwide as of January 2021, by platform Statista, https://www.statista.com/statistics/1273205/most-used-business-message-channels-worldwide-by-platform/ (last visited May 15, 2024)
Most used mobile messaging channels to receive business communications for smartphone users worldwide as of January 2021, by platform [Graph], Mobile Ecosystem Forum, October 14, 2021. [Online]. Available: https://www.statista.com/statistics/1273205/most-used-business-message-channels-worldwide-by-platform/