According to a survey conducted in the United States in January 2021, two-thirds of respondents stated that they would prefer not being tracked between sites and apps and to only see generic ads not based on their interests. In comparison, 35 percent of the respondents said that they would like to see personalized ads customized to their interest while being tracked between sites and apps.
Would you prefer seeing personalized ads customized to your interests or only generic ads?
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Further Content: You might find this interesting as well
SellCell.com. (January 28, 2021). Would you prefer seeing personalized ads customized to your interests or only generic ads? [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1226386/preferred-ad-types-among-apple-users-us/
SellCell.com. "Would you prefer seeing personalized ads customized to your interests or only generic ads?." Chart. January 28, 2021. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1226386/preferred-ad-types-among-apple-users-us/
SellCell.com. (2021). Would you prefer seeing personalized ads customized to your interests or only generic ads?. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1226386/preferred-ad-types-among-apple-users-us/
SellCell.com. "Would You Prefer Seeing Personalized Ads Customized to Your Interests or Only Generic Ads?." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/1226386/preferred-ad-types-among-apple-users-us/
SellCell.com, Would you prefer seeing personalized ads customized to your interests or only generic ads? Statista, https://www.statista.com/statistics/1226386/preferred-ad-types-among-apple-users-us/ (last visited June 01, 2024)
Would you prefer seeing personalized ads customized to your interests or only generic ads? [Graph], SellCell.com, January 28, 2021. [Online]. Available: https://www.statista.com/statistics/1226386/preferred-ad-types-among-apple-users-us/