A neuromarketing study conducted in 2019 revealed that branded podcasts were more effective in generating engagement than the radio was. The engagement rate of the listeners reached 0.78 percent during the brand advertising in the podcast, while the advertising broadcasted by the radio produce a lower engagement rate at 0.53 percent.
Engagement rates of branded podcasts and radio in 2019
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BBC World Service. (September 24, 2019). Engagement rates of branded podcasts and radio in 2019 [Graph]. In Statista. Retrieved May 29, 2024, from https://www.statista.com/statistics/1112313/branded-podcast-and-radio-engagement-rates/
BBC World Service. "Engagement rates of branded podcasts and radio in 2019." Chart. September 24, 2019. Statista. Accessed May 29, 2024. https://www.statista.com/statistics/1112313/branded-podcast-and-radio-engagement-rates/
BBC World Service. (2019). Engagement rates of branded podcasts and radio in 2019. Statista. Statista Inc.. Accessed: May 29, 2024. https://www.statista.com/statistics/1112313/branded-podcast-and-radio-engagement-rates/
BBC World Service. "Engagement Rates of Branded Podcasts and Radio in 2019." Statista, Statista Inc., 24 Sep 2019, https://www.statista.com/statistics/1112313/branded-podcast-and-radio-engagement-rates/
BBC World Service, Engagement rates of branded podcasts and radio in 2019 Statista, https://www.statista.com/statistics/1112313/branded-podcast-and-radio-engagement-rates/ (last visited May 29, 2024)
Engagement rates of branded podcasts and radio in 2019 [Graph], BBC World Service, September 24, 2019. [Online]. Available: https://www.statista.com/statistics/1112313/branded-podcast-and-radio-engagement-rates/