Indonesia: reasons against plant-based food by age 2024

According to a survey on plant-based food consumption in Indonesia by Rakuten Insight, 36 percent of respondents aged between 35 to 44 years stated that they did not consume plant-based food because it costs more than the original. In comparison, 36 percent of the respondents from the same age groups stated they did not do so as it was hard to find such products in their area of residence.

Reasons for not consuming plant-based food among consumers in Indonesia as of February 2024, by age

Characteristic	16 to 24 years old	25 to 34 years old	35 to 44 years old	45 to 54 years old	55 years old
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Release date

April 2024

More information

Region

Indonesia

Survey time period

February 8 to 29, 2024

Number of respondents

2,319 respondents

Age group

16 years and older

Special properties

among female and male respondents

Method of interview

Online survey

Supplementary notes

Original question: "What are your reason for not eating plant-based alternatives? More than one answer is allowed."

Figures have been rounded.

Age breakdown:
16 to 24: 530
25 to 34: 781
35 to 44: 630
45 to 54: 297
55 and above: 81

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