Information sources on K-beauty trends Singapore 2021
Rakuten Insight, as of July 2021, 44 percent of Singaporean respondents who used Korean beauty products, said that they get information on such products from online advertisements. Recommendations from family and friends of such products were also effective sources of information for 43 percent of the respondents. K-beauty is increasing in popularity, especially in Asia, and brands should look into investing more in digital advertising to reach out further in this market.
In a survey on skincare and beauty products conducted by